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How do you build an online community?

How do you build an online community?. (A Work in Progress...). Image: http://www.flickr.com/photos/matthamm. How do you build a community?. Image: http://www.flickr.com/photos/dwulff. You can’t. You provide for, encourage and reward community to allow it to grow.

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How do you build an online community?

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  1. How do you build an online community? (A Work in Progress...) Image: http://www.flickr.com/photos/matthamm

  2. How do you build a community? Image: http://www.flickr.com/photos/dwulff

  3. You can’t... You provide for, encourage and reward community to allow it to grow Image: http://www.flickr.com/photos/matthigh

  4. The 9 steps: Listening Objectives Technology Seeding Recognition Moderation + Maintenance Transparency Integrate it into everything you do Measurement and Analysis.

  5. Step 1: Listening • What’s out there? • Google (inc Blog search) • Twitter search • Facebook • Ning • Technorati Image: http://www.flickr.com/photos/smoovey

  6. Step 2: What’s the point? 1. What tangible results do you want? 2. How can you help an existing community, or provide value for people by creating a new one? (And ‘because it’s ours/official doesn’t work by itself!) Image: http://www.flickr.com/photos/elventear

  7. Step 3: Don’t be different for the sake of it. Most software has evolved to basic conformity for a reason. Don’t try to reinvent the blog or forum for the sake of it. ‘Bad artists copy, good artists steal’ – Picasso. Image: http://www.flickr.com/photos/missrogue

  8. Step 4: Seeding • Encourage popular people to contribute. They’re the 5% who attract the other 95%. • Be present and involved yourself where appropriate Image: http://www.flickr.com/photos/deboni

  9. Step 5: Provide recognition • Reward good contributors with public recognition. • Reward new members and posters with encouragement and involvement. Image: http://www.flickr.com/photos/raptortheangel

  10. Step 6: Moderation/Maintenance • Moderate lightly/politely but firmly. Make rules clear. • Provide adequate resources. • Continuously evaluate and evolve software/technology Image: http://www.flickr.com/photos/pictoscribe

  11. Step 7: Transparency and having fun • Share your enjoyment of what you do – don’t be embarrassed. • Be transparent where possible – explain the reasons behind actions and people will understand them – and then defend the reasoning to others. Image: http://www.flickr.com/photos/teflon

  12. Step 8: Integration • Arrange offline events • Build community/CRM into your core business strategy • Ensure every employee has clear guidelines, guidance and trust to interact. • Don’t abuse it by broadcasting ‘because you can’ • Carry the same values from a receptionist answering the phone to direct marketing to advertising. Image: http://www.flickr.com/photos/scobleizer

  13. Step 9: Measurement • Defined by business objectives. • Scale (on-site/external) • Number of conversations (on-site/external) • Brand perception/NPS • Contributions (UGC ) • Subscriptions (RSS/Email) • Revenue . Image: http://www.flickr.com/photos/saz

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