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COST SAVINGS THROUGH MAILPIECE DESIGN

COST SAVINGS THROUGH MAILPIECE DESIGN. Debbie D’Alessandro ALG Worldwide Logistics S Suburban PCC Industry Co-Chair. Objectives:. Avoid the common mistakes that increase postage Letters, Flats, and Self-Mailers Learn additional ways to save money on mailings.

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COST SAVINGS THROUGH MAILPIECE DESIGN

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  1. COST SAVINGS THROUGH MAILPIECE DESIGN Debbie D’Alessandro ALG Worldwide Logistics S Suburban PCC Industry Co-Chair

  2. Objectives: • Avoid the common mistakes that increase postage • Letters, Flats, and Self-Mailers • Learn additional ways to save money on mailings

  3. COMMON LETTER MISTAKES:NONMACHINABLE CHARACTERISTICS • ASPECT RATIO: must be between 1.3 and 2.5

  4. COMMON LETTER MISTAKES:NONMACHINABLE CHARACTERISTICS • Mail pieces over 4-1/4 inches high, or 6 inches long Must be at least .009 inches THICK

  5. COMMON LETTER MISTAKES:NONMACHINABLE CHARACTERISTICS • Pieces polywrapped, or with clasps, string, or not made of paper • Pieces that contain odd-shaped contents • Pieces that are too rigid

  6. AUTOMATION LETTERS • Must be flexible • CD’s or OK as long as they are secured so as not to move more than ½” in any direction. • Do not enclose in jewel case or inflexible protective sleeve • Height must be at least 5.5” high • Length between 7.25 and 9.75 • See DMM 201.3.4 for more information

  7. AUTOMATION LETTERS Additonal Considerations: Paper Stock Opacity Dark Fibers Print Contrast ** For First Class mail, pay attention to weight!!

  8. AUTOMATION FLATS • Flexibility: must pass tests in DMM 201.4.3 • Uniform Thickness • Rectangular • Deflection: Need to pass Droop test in DMM 201.4.6 • Size

  9. AUTOMATION FLATS • Addressing Requirements

  10. AUTOMATION FLATS • Addressing Requirements

  11. Booklets & Self-Mailers • Construction dictates the number and size of tabs • No perforated tabs • 2 or 3 based on mailpiece design • Up to 1 oz., 1” tab • Over 1 oz., 1.5” tab

  12. Booklets & Self-Mailers • On tri-fold, mailing panel cannot be on final fold • Paper weight • Up to 1 oz, 70# book • Over 1 oz, 80# book • Folding • Maximum panels: 12 • Final fold MUST be on bottom or lead edge

  13. Horizontal fold Vertical fold 1.5” min flap No closer than 1” to bottom edge 5” min flap Die-cut No closer than 1” to trail edge Booklets & Self-Mailers • Flaps • On non-addressed side only • Extend from top 1.5” minimum • Extend from lead edge 5” minimum • Additional closure configurations are allowed • Glue or tabs? • Which is the required option for your mailpiece?

  14. TEMPLATES

  15. Booklets • Verify your mailpiece meets the current standards! • Contact an MDA

  16. Contact an MDA • Verify your mailpiece meets the current standards! • Call 1-855-593-6093 or • Send an email to MDA@usps.gov • Monday through Friday 7:00AM - 5:00PM Central Time • Webinars to ask questions or provide feedback about the new MDA help process: • Webinar Dates: Monday through Friday, August 18, 2014, through September 18, 2014 • Time: 1 p.m. to 2 p.m. Eastern Time • Meeting Number: 740 139 426 • Log On:https://uspsmeetings.webex.com/uspsmeetings/j.php?J=740139426

  17. TEMPLATES

  18. TEMPLATES

  19. GAUGES

  20. 2014 USPS Promotions • Emerging Technology Promotion • August 1 – September 30, 2014 • Incorporate Near Field Communication or AR into your mailpiece • Color Print In First-Class Mail Transactions Promotion • August 1 – December 31, 2014 • Connect with your customers using color print marketing and consumer messaging in your bills, statements, and invoices. • Mail Drives Mobile Commerce Promotion • November 1 – December 31, 2014 • Mail that includes a mobile barcode or print/mobile technology that can be scanned by a mobile device and gives them an easy way to purchase a product via a mobile-optimized website

  21. Where to get help • MailPiece Design Analyst • Call 1-855-593-6093 or send an email to MDA@usps.gov • PE.USPS.COM • RIBBS.USPS.GOV • Notice 123/Rate Calculator • Local Postal Customer Council’s(PCC’s)

  22. Alternative Production Options • Digital Print • Smart Inserting/Selective binding • Three “C’s” of mailing • Co-palletization • Commingle • Co-mailing

  23. Full Service IMB Discounts • $0.001 per piece for Standard mail • $0.003 per piece for First Class mail • Permit fee waived at 90% full service compliance • WHERE TO GET HELP: • PE.USPS.COM • Printer and/or Mail House • Local PCC’s

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