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Monday, April 26

Monday, April 26. Chapter 6 together Create “camp” brochure. Advancing the Cause. Chapter 6. On your sheet:. What is a foundation? Organization that is established to maintain, assist, or finance other institutions or programs that are of an educational, charitable, or social nature. Camps.

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Monday, April 26

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  1. Monday, April 26 • Chapter 6 together • Create “camp” brochure

  2. Advancing the Cause Chapter 6

  3. On your sheet: • What is a foundation? • Organization that is established to maintain, assist, or finance other institutions or programs that are of an educational, charitable, or social nature.

  4. Camps • Why do young people participate in camps in the summer? • Develop skills • Interested—no time during school • If hosted by celebrity, they think they can “get their foot in the door” • Why do parents like them? • Personal lesson with superstar • Location • Get rid of kids for the week?????

  5. What would draw more attendance to the camp? • Your ideas…

  6. Ways to enhance camp’s potential to be successful… • Strong promotional campaign: • Involvement of athletes • Testimonials • Strong media coverage

  7. Things a camp can do to advertise services… • Variety of media and methods: • Radio announcements • Local TV ads • Contests • Press releases • Interviews • Giveaways (t-shirts, sunglasses, etc. w/ sponsors) • Community appearance

  8. Difference b/w camp and clinic… • Clinic— • Shorter time frame • Concentrate on 1-2 skills • Introduce a sport to beginners • Lower costs • Another name would be a “workshop”

  9. Targeted advertising… • Magazines & E-zine • Read by enthusiasts • Greater audience • Need greater lead time for magazines • Mailings & Brochures • Direct mail—expensive; but, sent to researched group of customers—more success

  10. Back Side… • Create a camp ON YOUR OWN • Use the class period to finish

  11. Should include AT LEAST: Name of Camp Dates Times What will they learn? Testimonial(s) Other important information Age groups Sample day? Type of Camp Location PRICE What do you provide? Meals included? Need to bring equipment? Sponsors should be listed somewhere (if you have any) Tuesday—Create “camp” brochureMake it good—put some time & thought into it

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