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POST-SOVIET STATES: DYNAMIC GROWTH AND DIGITAL CHALLENGES

AROUND THE WORLD IN 60 MINUTES. POST-SOVIET STATES: DYNAMIC GROWTH AND DIGITAL CHALLENGES. Boris Lozhkin President of UMH group. UMH GROUP: KEY FACTS ABOUT US. INTERNET — Leader among local players — 15 leading internet projects — 43% of internet consumption. UMH group in Top-15

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POST-SOVIET STATES: DYNAMIC GROWTH AND DIGITAL CHALLENGES

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  1. AROUND THE WORLD IN 60 MINUTES POST-SOVIET STATES: DYNAMIC GROWTH AND DIGITAL CHALLENGES Boris Lozhkin President of UMH group

  2. UMH GROUP: KEY FACTS ABOUT US INTERNET — Leader among local players — 15 leading internet projects — 43% ofinternet consumption UMH group in Top-15 Media Companies in CIS RADIO — In top-2 market players — 8 station (5 national) — 18% of radio consumption — 64 cities — — Market leader in internet, radio and publishing — Segments: business, news, TV-guides, sport, lifestyle, fashion, — More than 50 media brands — Offices in 42 cities (Ukraine, Russia), Headquartered in Kiev, Ukraine PUBLISHING — Market leader — 17 magazines and 7 newspapers — 25% readership share Source: RBC.RU media-ratings

  3. POST-SOVIET COUNTRIES: THE MAIN FACTS Russia and Ukraine is the fastest-growing markets Ex-USSR now: – 15 states – 120 languages – 2 countries in the Top-10 by territory globally – 3 countries are EU members Total Internet population – 115 million – The leader is Russia, 60% of total – Ukraine keeps the second place (13%) Total population– 290 million – Russia and Ukraine represent 65% of population 14 billion USD volume of ad market (2012) – Russia achieved 11,3 billion USD (85% of total) Sources: ACAR, Ad Coalition, GosComStat Russia, UkrStat, Internet World Stats, et al.

  4. MAIN TRENDS 1 Media spending keeps growing in all key countries after the 2009 crisis — Russian advertising market grew by 13% to USD 11,3 billion in 2012 — Ukrainian advertising market grew by 9.7% to USD 1.2 billion in 2012 Digital is the most dynamic segment Print keeps being the main source of income for publishers, however, circulation keeps dropping down 2 3 Source: ACAR, Ad coalition USD with VAT

  5. RUSSIA KEEPS GROWING TO REACH TOP-10 MARKETS GLOBALLY Traditional press keeps growing in advertising volume Digital is the most dynamic segment Print keeps being the main source of income for publishers, however, circulation keeps dropping down 2 3 1 Source: ACAR, USD with VAT

  6. MAIN TRENDS IN THE REGION Media spending keeps growing in all key countries after the 2009 crisis 2 Digital is the most dynamic segment — Russian internet advertising market grew by 35% to USD 2.1 billion in 2012 — Ukrainian internet ad market made USD 85 million and expected 26% growth in 2013 — Internet is considered as the most influential source of political news and information Print keeps being the main source of income for publishers, however, circulation keeps dropping down 1 3 Source: ACAR, Ad coalition USD with VAT

  7. RUSSIA: DIGITAL GROWTH FOLLOWS GLOBAL TRENDS Media spending keeps growing in all key countries after the 2009 crisis — Digital share in advertising market has doubled in 3 years — Press is primary donor for digital Print keeps being the main source of income for publishers, however, circulation keeps dropping down 1 3 2 Source: ACAR, Ad coalition USD with VAT

  8. SAME TREND FOR UKRAINIAN DIGITAL MARKET Media spending keeps growing in all key countries after the 2009 crisis Digital spending in Ukraine grows far ahead of the market Print keeps being the main source of income for publishers, however, circulation keeps dropping down 1 3 2 Source: ACAR, Adcoalition USD with VAT

  9. MAIN TRENDS IN THE REGION Media spending keeps growing in all key countries after the 2009 crisis Internet is the most dynamic segment 3 Print keeps being the main source of income for publishers, however, circulation keeps dropping down — The audiences of top titles are up to 10 million readers — Press advertising spending slightly grew in 2012 in key markets — Digital media for publishers is rather subsidized than profitable business currently 1 2 Source: ACAR, Adcoalition USD with VAT

  10. TOP 10 PRINT BRANDS ARE 5-10 M READERS PER ISSUE Media spending keeps growing in all key countries after the 2009 crisis Internet is the most dynamic segment Brand Antenna-TeleSem’ Argumenty I Facty Za rulem Komsomolskaya Pravda Cosmopolitan Telenedelya Teleprogramma Karavan istoriy Lyudblyu Gotovit’ Liza Cover* 9740.5 8295.1 7791.2 6954.5 5916.2 5240.9 4765.6 4308.1 4234.6 4221.4 Type TV-guide Quality Auto magazine Daily newspaper Glossy TV-guide TV-guide Glossy/Lifestyle Culinary Woman *Audience of one number in thsnd people Source: TNS Russia, NRS Russia, Sep 2012- Feb 2013, 16+, 100000+, 80000 respondents /yearly, CATI Source: TNS Ukraine, MIMI Ukraine’ 2012/3+4, 16-65, 50000+, 20000 respondents /yearly, F2F Source: TNS Central Asia, MIMI Kazazhstan’2012, 15+, 100000+, 300 respondents /yearly, F2F 1 2 3 Source: ACAR, Ad coalition USD with VAT

  11. MAJOR CHALLENGES • Leading media brands compete for top positions across the region, looking for a right mix of common values and post-Soviet heritage, with effective adaptation to every culture in every country MULTI-CULTURALISM MULTI-PLATFORM • While traditional media expand their presence on multimedia platforms, top media brands from non-competitive segments start competing with each other in a new digital world Source: RBC.RU media-ratings

  12. UMH GROUP THANK YOU!

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