MINNESOTA STATE LOTTERY INTERNET PROGRAM

1. MINNESOTA STATE LOTTERY INTERNET PROGRAM Dale McDonnell Assistant Director & General Counsel PGRI SMART TECH CONFERENCE March 23, 2011

2. WHAT WILL BE COVERED • Problems & challenges in implementing Internet sales • The features of the Minnesota State Lottery’s Internet Subscription Program • Future enhancements to the MSL Internet Subscription Program • Other Lottery Internet Programs

3. CHALLENGES WITH IMPLEMENTING THE INTERNET SUBSCRIPTION PROGRAM • Legal Challenges • Political Challenges • Technical Challenges

4. SUBSCRIPTION HOME PAGE

6. SCREEN SHOT OF REGISTRATION PAGE

10. ACH page

12. RESPONSIBLE GAMBLING ELEMENTS • Ensure no underage play • Players required to set weekly spending limits • Increases to spending limits require a cooling-off period • Self-exclusion provisions • Readily accessible data for a player to see how much they have wagered in the past

14. HISTORY SLIDE

15. RETAILER RELATIONS • Notify Retailers • Educate Retailers • Intent to Attract New Players • Promotions with Internet Players

16. INTERNET SUBSCRIPTION PROGRAM – PHASE 2 • Gift Giving • Promotions • Wallet changes • Report enhancements • Group play enhancements • Web site enhancements

17. Screen shot of new subscription home page – with bottom tabs

18. INTERNET SUBSCRIPTION PROGRAM – PHASE 3 • Single wager purchase • Depositing funds into wallet • Same day purchase

19. THANK YOU!