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Sarah McLachlan’s Surfacing CD Cover Booklet

Sarah McLachlan’s Surfacing CD Cover Booklet. Audience, Purpose, Context. AUDIENCE: General public, music-lovers, interested customers, broad range of people. PURPOSE: CD Cover booklet

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Sarah McLachlan’s Surfacing CD Cover Booklet

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  1. Sarah McLachlan’s Surfacing CD Cover Booklet

  2. Audience, Purpose, Context AUDIENCE: General public, music-lovers, interested customers, broad range of people. PURPOSE: CD Cover booklet - presents information about the title of the CD, tracks on the CD (traditionally lyrics are included), song-writer information. • CONTEXT: • Source of entertainment, leisurely activity to listen to music • Information should be brief but helpful • Design should be appealing and interesting

  3. Getting the Reader’s Focus Size:Every page includes same format, same size picture, redundancy Contrast: Dark background, vibrant middle Position:Centered, guiding focus to the middle Form:Weight, Space, Mood Boxes:Box around picture in the middle on every page Content:Handwritten type, vibrant picture, sometimes lyrics camouflaged in dark background

  4. Space & Grid Grid:A CD booklet is usually 4x4 inches. Placement:Centered – Pictures are placed in the center of the pages, roughly-drawn square falls in the four middle squares of grid. Blank Space:There is a lot of blank space but it emphasizes center information Format: Title, Picture, Credits & Song information

  5. Colour: Warm colours are used • REDS, ORANGES, YELLOWS • Front Cover uses Neutral colours: Black, Gray, White • Colour creates a more serious tone, reflective mood. • Gradients are used for the mysterious, aura-effect Type & Colours Type:The type used on the CD booklet are Script Faces that simulate hand writing. - For music information (i.e. length of song, instruments, vocals), a mix of serif and non-serif fonts are used.

  6. Gestalt Principles • Law of Symmetry • Booklet set up to look symmetrical on every page • Same format on every page, black background blends together • Law of Figure & Ground

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