Propaganda techniques in the media

1. Clipart-Microsoft Office XP 2002 Whose voice guides your choice? Propaganda techniques in the media

2. Clipart-Microsoft Office XP 2002 How do you decide who is the best candidate…

3. Clipart-Microsoft Office XP 2002 or which is the best toothpaste ?

4. Clipart-Microsoft Office XP 2002 Looking for facts to back up your choice is an excellent idea, but find out who is presenting those facts.

5. Clipart-Microsoft Office XP 2002 Are they facts at all, or is the advertiser using propaganda techniques to persuade you?

6. What are Propaganda techniques? • Propaganda is designed to persuade. • Its purpose is to influence your opinions, emotions, attitudes, or behavior. • It seeks to “guide your choice.”

7. Who uses Propaganda? • Military • Media • Advertisers • Politicians • You and I

8. What are some of the techniques used to persuade us? • Bandwagon • Name-calling • Testimonial • Glittering Generality/Card Stacking • Plain-folk • Snob Appeal • Appeal to Emotions

9. You are urged to do or believe something because everyone else does • Everybody is doing this. • If you want to fit in, you need to “jump on the bandwagon” and do it too. Bandwagon Clipart-Microsoft Office XP 2002

10. For example: This technique tries to persuade everyone to join in and do the same thing.

11. Name-calling • saying bad things about the competition, tries • to make a product or issue seem bad. • A negative word or feeling is attached to an idea, product, or person.

12. For example:

13. Testimonial • A famous person endorses an idea, a product, a candidate. • If someone famous uses this product, believes this idea, or supports this candidate, so should we.

14. For example: An important person or famous figure endorses a product

15. Glittering Generality/Card Stacking • Ads giving only the positive side of a product or service, ignoring negative aspects. • Positive words or phrases with a "feel-good" quality leave a nice impression without making any guarantee.

16. For example:

17. Plain-folks Appeal • This idea, product, or person is associated with normal, everyday people and activities. • It uses either people unknown to the general population or someone well known appearing as a common everyday person

18. For Example:

19. Snob Appeal • This technique involves making a claim that one should act or think in a certain way because of the high social status associated with the action or thought.

20. For example:

21. Appeal to Emotions • words or images that appeal to the audience’s emotions are used • the appeal may be to positive emotions , such as desire to success, or to negative ones, such as fear

22. For example: