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FoCom Global Competitive Update

FoCom Global Competitive Update. Tony Bates SVP / GM, Service Provider Group April 15, 2009. Competitive Landscape. Sales Incentive Winners. Winning with the ASR 9000. Services Pricing and TCO Update. Q&A. Agenda. Competitive Landscape. Price Leader – Buy Market Share

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FoCom Global Competitive Update

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  1. FoCom Global Competitive Update Tony BatesSVP / GM, Service Provider Group April 15, 2009

  2. Competitive Landscape Sales Incentive Winners Winning with the ASR 9000 Services Pricing and TCO Update Q&A Agenda

  3. Competitive Landscape • Price Leader – Buy Market • Share • Big bet: mobile/fixed broadband, professional services • Strong in wireline and wireless • Priorities: innovation, standards leadership • Limited video, enterprise • Differentiation: one stop shop for less • Profit issues • Focused Player – Technical- • Oriented • Big bet: One box/OS everywhere for SP • Priorities: MX-series, T1600, EX for data center • Leverage partners, NSN and IBM for solutions • Traction in managed security, managed application acceleration • Weak in enterprise • Limitedwireline/data center, no video • Differentiation: time-to-market, best-of-breed • Financially healthy • Telco Vendor – Solution-Oriented • Big bet: 4G, professional services • Leader in optical, DSLAM, GPON • Traction in IP edge, focusing on RAN • Other priorities: Web 2.0 apps, customer sat, cable transport & advertising • Weak in enterprise, limited video, no core/cable or SP data center solutions • Differentiation: value-add through professional services and flexible terms • Profit issues

  4. 6 and 10-Slot Systems Now Shipping for Revenue! Cisco ASR 9000: Worldwide Appeal Viking Shipped to 4 Customers 22 ASR 9000 Systems Head-to-Head Win vs. the Juniper MX960! 15 Other Customers inRFP or Early Test Stage, Many Others Interested!

  5. Any Media, Anywhere, Any Device TelePresence Digital Media Manager Physical Security medianet

  6. medianet Is… Personal NETWORK AWARE END POINT AWARE MEDIA AWARE Network of Networks Evolution of Convergence Social Interactive Technologies and New Devices

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