Special Events, 7 th Edition

1. Special Events, 7th Edition Creating, Sustaining, and Celebrating a New World Professor Joe Goldblatt, FRSA Chapter Three: Composing the Event Plan

2. Chapter 3 Agenda Photo by the Author.

3. Agenda • Animated introduction • Opening Activity: • Lecture Two Review • Lecture Three • Book Report Lecture Three • Mini case study discussion six • Global event thought leader Patti Coons • Assignments • Questions, answers, and discussion

4. Key Terms • Administration: The planning, management and control of the event outcomes by the event planner. • Decor: The elements that create and sustain the atmosphere of the event. • Environmental sustainability: The use of décor items that provide sustainable strategies and superior experiences for your guests. • Parade: A moving pageant or procession involving self powered and motorized floats, automobiles, animals such as horses, large inflated balloons and individuals dressed in colorful costumes.

5. Learning Objectives • Conduct comprehensive research for your event • Identify key sources of information for planning • Design a program creatively • Develop an appropriate theme • Establish and manage an effective strategic plan • Use emerging technologies to improve and accelerate your event planning process • Develop and manage the timeline for an event

6. Chapter Two Review • Five phases of event management • SWOT analysis • Needs assessment • Gap analysis • Effective communications • Corporate Social Responsibility (CSR)

7. Chapter Three • Conduct comprehensive research for your event • Identify key sources of information for planning • Design a program creatively • Develop an appropriate theme • Establish and manage an effective strategic plan

8. Activity • Form a group of three persons. • Discuss all of the stakeholders that are involved in a major event such as the Papal Visit to Britain. • List these stakeholders and describe how they interact with one another. • Ten minutes Photo by the Author.

9. Discussion • Who are the stakeholders? • How do they interact with one another?

10. Comprehensive Research • Quantitative • Qualitative

11. Key Sources of Information for Planning • Historic documents • Comparables • Primary research

12. Creative Program Design • Brainstorming • Mind mapping • Innovation

13. Develop Appropriate Themes • You are creating a event in New York City. What would be the thematic elements? • You are creating an event in a roller skating rink. What would be the thematic elements?

14. Establish and Manage an Effective Strategic Plan • Mission • Vision • Values • Aims and objectives • Stakeholders • Time line • Evaluation (Key performance indicators)

15. Chapter Three Book Report • 10 minute presentation • Everyone participates equally • Overview of the chapter • Three questions from book review group for class • Three questions from class for book review group • Final question from the instructor for the entire class

16. Mini-Case Discussion: 6 • How will you add a CSR program to your next event? • How can you measure, evaluate, and promote the success of your CSR program?

17. Global Event Thought Leader: Patti Coons, Past International President of the International Special Events Society • How does Patti Coons see events as being re-designed regarding the demand for greener events?

18. Assignment • Read and be prepared to discuss Chapter 4. • Read and be prepared to discuss mini case study 8.

19. Questions, Answers, and Discussion