Special Events, 7 th Edition

1. Special Events, 7th Edition Creating, Sustaining, and Celebrating a New World Professor Joe Goldblatt, FRSA Chapter Two: Models of Sustainable Event Leadership

2. Chapter 2 Agenda Photo by the Author.

3. Agenda • Animated introduction • Opening Activity: Objects of Celebration • Chapter One Review • Chapter Two • Book Report Chapter Two • Mini case study discussion four • Global event thought leader Frank Supovitz • Assignments • Questions, answers, and discussion

4. Key Terms Corporate social responsibility: the corporate commitment to creating and delivering events that promote corporate responsibility by improving economic, social and environmental impacts for society. EMBOK: Event Management Body of Knowledge developed by a group of industry professionals to establish standards for the global events industry. EMICS: Event Management Industry Competency Standards developed by the Canadian Tourism Human Resource Council and Meeting Professionals International. Gap analysis: Analysis of the planning gaps that may be present before the start of an event. IEMS: International Event Management Standards developed by the Canadian Tourism Human Resource Council to identify common competencies and standards for event managers throughout the world. Mind mapping: A process for pictorially linking thoughts and ideas to create a mind map that represents the inputs of various event stakeholders.

5. Key Terms (cont’d.) Project management: A system composed of commissioning tasks, milestones, closure and other key elements to provide a common vocabulary and process for managing projects throughout the world. Qualitative research: Research that uses language and observation to identify and analyze the meaning provided by interviewees. Quantitative research: Research that may be enumerated in terms of its outcomes. Reliability: the extent to which your research is accurate SWOT analysis: The strengths, weaknesses, opportunities and threats posed by future events. Tempo: The pace of the planning and delivery process of the event. Triple-bottom-line evaluation: A comprehensive evaluation of the social, economic and environmental impacts of an event. Validity: The accuracy of the research instrument as evidenced through pilot testing and reviews prior to conducting a full scale study.

6. Learning Objectives • Recognize and use the five phases of the modern event planning process • Identify the strengths, weaknesses, opportunities, and threats of your event • Create an accurate blueprint for your event • Conduct a comprehensive needs assessment • Complete a gap analysis for your event • Communicate effectively with event stakeholders • Critically integrate corporate social responsibility (CSR) into every event

7. Lecture One Review • Defining special events • Impacts • Change • Career Opportunities

8. Lecture Two • Five phases of event management • SWOT analysis • Needs assessment • Gap analysis • Effective communications • Corporate Social Responsibility (CSR)

9. Activity • Share your object of celebration with one other student. • Describe to your partner why you selected this item and why it is important to you. • Describe the memories that it creates. • Your partner should be prepared to share your comments with the class. • Five minutes. Photo by the Author.

10. Discussion • What did you learn about objects of celebration? • Why are objects of celebration important for events?

11. Five Phases • Research • Design • Planning • Coordination • Evaluation

12. SWOT Analysis • Strengths • Weaknesses • Opportunities • Threats

13. Needs Assessment • The needs assessment allows us to align the event plan with the needs of the stakeholders. • Stakeholders are those who are invested in the event. • Research helps identify the needs, wants, and desires of the event stakeholders.

14. Gap Analysis • The gap analysis identifies key gaps in the research phase. • The gaps must be identified and closed prior to the design phase. • Once the gaps are closed, the design phase may proceed.

15. Effective Communications • Communication between event stakeholders is critically important. • Communication may include social media as well as email. • It is important to handle communications immediately and confirm receipt.

16. Corporate Social Responsibility (CSR) • CSR is the attempt by corporate bodies to integrate social responsibilities into their strategic planning and operations process. • CSR may include environmental sustainability as well as creating social capital in communities where the event is being conducted.

17. Chapter Two Book Report • 10 minute presentation • Everyone participates equally • Overview of the chapter • Three questions from book review group for class • Three questions from class for book review group • Final question from the instructor for the entire class

18. Mini-Case Discussion: 4. Conventions • How could the event planners have better honored their leaders? • How could the event planners have shared the history of the organization without boring the audience?

19. Global Event Thought Leader: Frank Supovitz, Senior Vice President for Events, U.S. National Football League (NFL) • How does Frank Supovitz see the technological changes impacting special events?

20. Assignment • Read and be prepared to discuss Chapter 3. • Read and be prepared to discuss mini case study 6.

21. Questions, Answers, and Discussion