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Chapter 18 Identity and Subgroups

Chapter 18 Identity and Subgroups. Subgroup: Pose similar communication problems as cultures Characterized by a limited focus. Like cultures subgroups can have: Shared values Specialized media Targeted marketing. Specialized Vocabulary.

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Chapter 18 Identity and Subgroups

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  1. Chapter 18 Identity and Subgroups • Subgroup: • Pose similar communication problems as cultures • Characterized by a limited focus. • Like cultures subgroups can have: • Shared values • Specialized media • Targeted marketing

  2. Specialized Vocabulary • The specialized vocabulary identifies the subgroup and establishes the group’s boundaries. • Argot: specialized vocabulary of subgroups. • Jargon: has been used to refer to the technical language of a professional subgroup (e.g., doctors and lawyers) • Cant: specialized vocabulary of any nonprofessional subgroup, such as truck drivers. • Slang: specialized vocabulary of “stigmatized” subgroups, such as gangs, drug dealers, and prostitutes.

  3. Corporate Cultures • “The way we do things around here” • The set of values, goals, and priorities encouraged through the policies and procedures of the organization. • Corporations can have their own argot, their own dress codes, and their own values. • Can affect how an organization’s members communication • Can affect productivity

  4. Homophobia • Homophobia: Irrational fear of gay men and lesbian • “Coming out” means publicly disclosing that one is gay or lesbian • It is seen as very important part of a gay person’s identity. • Openly gay allows a person to receive emotional support from other gay individuals. • Openly gay may become a victim of discrimination and violence.

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