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Building Strategies for Social Communication on Grief and Loss

Building Strategies for Social Communication on Grief and Loss. Eliza Warren | Development & Communications Coordinator The Center for Grieving Children | Portland, ME. The Center: fb / cgcmaine | @ CGCME | pinterest / cgcmaine Me: @ elizakategreat. How do we communicate ?.

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Building Strategies for Social Communication on Grief and Loss

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  1. Building Strategies for Social Communication on Grief and Loss Eliza Warren | Development & Communications Coordinator The Center for Grieving Children | Portland, ME The Center: fb/cgcmaine | @CGCME | pinterest/cgcmaine Me: @elizakategreat

  2. How do we communicate?

  3. Why does social media matter? • Why do we need to pay attention? Why do we care?

  4. Things have changed and we have to embrace them and continue to tell our stories and spread our mission. Because we have to!

  5. What does this have to do with grief and loss?

  6. Our constituents aren’t online • Face-to-face isn’t important anymore • Social media isn’t core to our work • Using social media is hard • Using social media is time consuming Social Media MythBusters (source: The Networked Nonprofit, Kanter/Fine)

  7. How do we join the conversation?

  8. Listen to our audience

  9. Oops.. That was awesome!

  10. What do you look like now? • Don’t like it? Change it! • Plan everything • Set-up ROE (Return on Engagement) tracking systems • Create guidelines Creating a plan Source: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/

  11. Long Term: • Form new relationships • Streamline communications • Fundraise • Short term: • Tell the story of the Center • Review and revise our current online content 1. What are your goals?

  12. 2. Evaluate your content

  13. 3. Show Who You Are

  14. 4. Make Friends

  15. 5. Post what no one else can

  16. Track your progress

  17. April 2013 • Facebook • Portland Chamber of Commerce • Online fundraising site • NAGC • Facebook mobile • NBA.com • WCSH6.com • Griefhealing.com • Nonprofitmaine.org • Ehow.com April 2012 • Online fundraising site • Constant Contact • Facebook • Livestrong.com • Portland Chamber of Commerce • Griefhealing.com • Ehow.com • Whyy.org • Hellogrief.org • NAGC Analytics Comparison

  18. Integrating Messaging

  19. Fundraising

  20. Sources: • The Networked Nonprofit – Beth Kanter & Allison Fine • Customer Service: New Rules for Social Media – Peter Shankman • Who’s Telling Your Story? – Marc Pitman Thank you!

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