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How did you communicate this morning?. Agenda. Framework Defining digital Inclusion Equity goals & ramps Equity Needs and impacts Individuals, Families and Community Community strategies Policy and programs Climate & Initiatives underway Strategic tips and approaches.
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Agenda Framework Defining digital Inclusion Equity goals & ramps Equity Needs and impacts Individuals, Families and Community Community strategies Policy and programs Climate & Initiatives underway Strategic tips and approaches A Community Agenda for Economic, Education and Civic Equity
Inclusion Framework Digital Inclusion The goal of equity in information technology access, literacy and meaningful content Broadband Deployment & Adoption Distribution of infrastructure…followed by prevalence and equity in use Anchor institutions & vulnerable populations Community technology The strategy, programs and services to help reach digital inclusion 3 3 3
State broadband mapping & planning • Stimulus grants • Broadband plan • FCC - universal service, e-rate, spectrum, • Net neutrality, Telecom vs info service • Shrinking economy • Rapid product & service deployments
Digital Inclusion For residents, businesses and NGO’s (anchor institutions)
Digital Inclusion Access to computers and the internet Availability, cost, ease of use for connectivity to the Internet, and end-user hardware and software. Also tech support. Literacy in usingcomputer and internet technologies Skills required in order to utilize the equipment and Internet effectively for essential services, education, employment, civic engagement and cultural participation. Meaningful content and servicesavailable Relevant services, culturally and educationally appropriate design, marketing and placement appropriate to reach underserved communities, and enabling of content production and distribution by lower capacity residents, businesses and organizations.
In real terms • Gov: Public health and safety (N1H1 swine virus, tracking a burglar, safe kids off street • Schools: Engaged parents • Business: future employees and quality of life • Neighborhood & small biz: buy local
A Technology Healthy Communityis where ICT: • Enhances local economy • Furthers educational opportunities • Is applied to solving social issues • Fosters civic participation • Promotes relationship building and community development • Supports the sustainability of our quality of life • Is equitable and affordable www.seattle.gov/tech/indicators
Networking Community Capacity Residents Neighborhoods Business & Tech Prof. Sector Education Government Health, human services Faith Culture Who’s at the table? Who’s driving?
Fabric of providers & paths Community Centers Schools Culture/Faith Centers Human Services Housing Work Centers Libraries Youth Unemployed CONFUSED Business Difabled Seniors Immigrant IT Training Connectivity Content & Referral Tech support Enrichment Hardware/ Software Community Jobs
Local program responses • Community Tech Director/Planner • Tech Matching Fund w/vol board • Get Online Day • Brainstorm • Neighborhoods on the Net • Public computer center directory • Puget Sound Off • Justice IT Project Management tool • Access to Justice Bill of Rights • Benefits portal & adoption
Communities Connect Network • Council on Digital Inclusion • State grant program • CT defined in state law • State directory of CT • Member of broadband task forces • Advised state economic dev strategy • Capacity building for CT’s • www.communitiesconnect.org
What digital inclusion networks do • Policy • Peer support • Identify excellence • Improve evaluation • Grants and collaboration • Content distribution networks • Hiring/internship/volunteers • Strategic distribution of services
What we know about adoption • Increasing access • More mobility & need for faster speed • Increased use of social networks and expectation of personalized info • Fluency in applications varies greatly • Gains, but very significant differences based on education, income, age, language and disability • Key barriers to adoption include awareness & training, cost, security, and maintenance • Trusted teachers & settings important
Differences in Use • Hispanic/Latino and African American computer users are least likely to purchase products and services online. • African Americans more likely to participate in community, but less likely to do this online. • Asian/Pacific Islander and African American computer users were less likely to use the computer to get health or medical information. • Narrowing gap on social networking.
No data, no dollars No dollars, no data
Ramps, competencies & metrics • Am I able to ask a question to learn more • Can I use this better? • Am I more comfortable using it? • Am I now able to teach myself more? • Am I able to help others use it? • Am I able to redesign it? • The more you learn, the more you know what you don’t know…leading to curves in metrics Employment Education, Social inclusion & self-sufficiency Basic IT survival, For school or job, For civic and cultural engagement, For an IT career, To be a leader or inventor
Measuring Impacts • On Individuals • On Families • On Organizations • On Communities • Differences for different types of users
Washington Research : How Many People Served? • Based on information from about half (104) of the known community technology providers in the state– we know that these agencies serve: 99,467 unique users per year Weekly counts show that on average,a user visits 14 times during the year Resulting in an estimated total of 1,392,538 visits per year
Individual Benefits Employment/EconomicBenefits Academic Skills and Literacy Social Inclusion and Personal Growth
Family Benefits Employment/Economic Benefits Helping users to get a better paying job Academic Skills and Literacy Connecting families to technology Ability to help school aged children Social Inclusion and Personal Growth Improving family relationships Keeping kids safe by checking their online activities 22
Community Benefits Employment/Economic Benefits More skilled work force Better educated population Social Inclusion and Personal Growth Develop future leaders Motivate users to take action Community building Organizational Capacity Building Staff skills gained Volunteer opportunities www.cis.washington.edu
The Civic Mash-up Effective Dig Inclusion enables working together to find and implement answers, not just ID problems…it’s online and off.
Trends • Busy people! • My.everything • Mobility – platform and place • Rapid evolution & multiple integrated services (do you tweet, facebook, blog, yammer, boxbe, dropbox, flashvolunteer…) • Lots of video…all linked • Trusted ambassadors • Place and community hasn’t disappeared
Strategic investment… • Responds to need • Reinvests tech revenue (like banks) • Build and use policy • Gather data & map resources • Leverage human, institution & capital • Includes IT Equity assessment • Open learning & tools, collected • Evaluate, re-assess & adapt
“Bonus” content • The following pages are additional material not presented, but which may be of interest.
Links • NationalBroadbandPlan: www.Broadband.gov, Inclusion section: www.broadband.gov/plan/inclusion.html • Benton Foundation : Excellent source for basics and updates on media, digital inclusion and telecommunications policy issues: http://benton.org/initiatives • Seattle Community Tech Program: Seattle.gov/tech • Justice IT Project Management tool and other reports: http://www.seattle.gov/tech/reports • Access to Justice Technology Bill of Rightshttp://www.wsba.org/atjtbor.pdf • Research on libraries and community tech impacts: UW Technology & Social Change Grouphttp://cis.washington.edu/ • Communities Connect Network www.communitiesconnect.org • Community Tech Network Bay Area resources: ctnbayarea.org/
Examples of digital inclusion work & learning • Get Online Day: City IT staff help Guillermo use the job site, shop for a laptop and understand wifi. • South Park web students create business sites • June’s Excel Class at Denny Terrace housing: teaches volunteers to enter computer lab user data and create a checkbook balance statement. • Somali Community Services texts class announcements and Community Voice Mail shares this on their voice mail messaging to homeless.
When is being online a necessity? • “Water is a necessity to the health and life of every individual member of a community…It must be supplied in order to preserve the public health, whether it can be done profitably or not, and must be furnished, not to a few individuals, but to every individual.” • “Electric lights are different. Electricity is not in any sense a necessity, and under no conditions is it universally used by the people of a community. ..It Is not the business of any one to see that I use electricity, or gas, or oil in my house, or even that I use any form of artificial light at all.” • Oct. 24, 1905, in the Richmond, Virginia, Times-Dispatch
The Technology Equity Table Job training & employment (tech & applied tech) Small business success Tech business investment Entrepreneurship NPO sector efficiency in service delivery The Civic Technology Equity Table Access & ability to use government services Ability to participate in tools for public process Strong neighborhood and community information network Effective strategy for diverse users and content creation
The Education Equity Table Basic literacy English Parent/school online support Basic skills competency Safety and Security fluency Technical support and fluency Applied tech learning Advanced tech ed Lifelong learning