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COGAIN book – how to utilize the effect of this?

An educational resource for teachers and students on organizing the COGAIN student competition, including market research, resources, and income generation ideas.

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COGAIN book – how to utilize the effect of this?

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  1. Work Group 5 – Education3.4 The Association may provide educational services 3.5 The Association may provide consultation services3.6 The Association may organise the COGAIN student competition

  2. COGAIN book – how to utilize the effect of this? • Teaching book, together with other material (for teachers/ students) • Need to identify possible target groups • Market research for defining target groups and what could be interesting for them • Registering educators for free access to supporting resources to the book • Link with other teaching resources

  3. Collection of slides and course material • Offer guest lectures on „COGAIN-Topics“ in different areas • Database of slideshows available to registered members • Members indicate willingness and availability to travel locally / internationally along with teaching topics? • COGAIN as an ´agent´, small percentage of consultancy fee to association?

  4. How generate income from the book • Should it be one large book or several volumes aimed at specific topics? • Find a publisher who will print to order • Market research from within our own organisation and without – what do people need in a textbook? • Get an idea of how many teachers within our organisation would use the book, and how many students might initially buy it – important for considering how much we can spend on publication?

  5. Student competition • Alternative topics: art and eyetracking? • Prizes – could be in terms of seperate topics? Sponsored by industry? • Top 3 entries sold via COGAIN website with small percentage for assoc. • Sponsorships directly from companies? Prizes of internships (e.g. games developers?)

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