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The Demography of NZ Agribusiness. Adventures in unmapped territories.. Frank Scrimgeour Professor and Dean WAIKATO MANAGEMENT SCHOOL NIDEA Launch Symposium November 24 th 2010. The landscape.
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The Demography of NZ Agribusiness Adventures in unmapped territories.. Frank Scrimgeour Professor and Dean WAIKATO MANAGEMENT SCHOOL NIDEA Launch Symposium November 24th 2010
The landscape • “Objective 2: Human capabilities are developed in all aspects of the farm system to achieve, personal, professional and industry goals” • “On average, hired farm workers are younger, less educated, more likely to be foreign born, less likely to speak English and less likely to be citizens”
Some of the big issues • Consumer demography • Changing ages and incomes • Changing locations and lifestyles • Human capital in the farm sector: Agricultural leadership and farm/orchard labour • Ongoing contraction in the number of enterprises • Human capital in the processing sector • The significance of ethnicity and culture
Seasonality in Agriculture Agriculture, Forestry, & Fishing: Total Filled Jobs Source: Statistics New Zealand
Migration and Recognised Seasonal Employees Issue • Expectations • Selection • Pastoral care • Competency • Etc. Sources Source: Department of Labour
Some General Hypotheses • There is a declining proportion of dairy farm workers with the potential to become sharemilkers or significant managers • Immigrant workers are crucial to the ongoing success of NZ horticulture • NZ food marketers have paid insufficient attention to global consumer demographics • Meat and dairy industry HRM pays insufficient attention to culture
Thank you scrim@waikato.ac.nz www.waikato.ac.nz/nidea