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BEST PRACTICES

BEST PRACTICES. PLANNING LARGE SCALE EVENTS. Today. Event Idea Generation and Content Speaker Acquisition Corporate Sponsorships and Budgets Marketing Your Event. Event Idea Generation. Your Ideal Event.

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BEST PRACTICES

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  1. BEST PRACTICES PLANNING LARGE SCALE EVENTS

  2. Today Event Idea Generation and Content Speaker Acquisition Corporate Sponsorships and Budgets Marketing Your Event

  3. Event Idea Generation • Your Ideal Event Consider all of the components that could make your event unique to pinpoint an overarching theme or concept.

  4. Content Choose the most appropriate and innovative ways to deliver your event experience.

  5. Acquiring Speakers • Internal • External Office of Alumni Affairs Alumni Database Professors/ Faculty Advisors Ensure you provide complete details in the event invite and provide enough lead time.

  6. Corporate Sponsorships You are allowed to use your personal recruiter or company contacts and reach out directly once you meet with Kate Gregory!

  7. Budgeting Investigate approved vendors Overestimate costs Model ticket sales as NYU, Non-NYU, Early Bird, Non-Early Bird Model Ambassadors into pricing Account for no-shows

  8. Marketing Your Event • ICC Weekly Email • ICC Event of the Week • Your Mailing List • LCD Screens • Fliers • Current Channels • Create and Compile Other Schools’ Clubs’ emails • Campus Ambassadors • Event Website • Facebook Event, Page, and Paid Ads • Change Your FB Default and Cover Photo! • Twitter hashtag • New Channels Use Mailchimp and Google Analytics so you can track opens, clickthroughs, and eventually conversions

  9. Case Study

  10. Idea Generation

  11. Event Content

  12. Keynotes Vanessa Reggiardo, Group VP, Global Beauty Marketing at Avon Products Linda Gharib, SVP, Digital Marketing, Citi

  13. Corporate Sponsors Platinum: $1,000 Bronze: $250 Total Funding: $4,500

  14. Marketing

  15. TIME TO ASK QUESTIONS!

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