1 / 9

Rhetoric

Rhetoric. Modes of Persuasion. Rhetoric. Logos An appeal to logic & reason Pathos An appeal to emotion Ethos An appeal to the character of the speaker. Logos. The New & Improved Designed with precision technology to deliver maximum results More cost effective & Less Labor intensive.

oni
Download Presentation

Rhetoric

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Rhetoric Modes of Persuasion

  2. Rhetoric • Logos • An appeal to logic & reason • Pathos • An appeal to emotion • Ethos • An appeal to the character of the speaker

  3. Logos The New & Improved Designed with precision technology to deliver maximum results More cost effective & Less Labor intensive

  4. Pathos The New & Improved With penguin saving technology Keeps penguins from gruesome and horrific dismemberment Use our product – Don’t Kill baby penguins

  5. Ethos Designed by top engineers from Switzerland using German machining 9 out of 10 Experts Agree %100 Money Back Guarantee You trust experts, right?

  6. Logos Acme Quality Products Anvils: - Built to last - High grade, durable steel - Guaranteed to crush roadrunners in a single blow *Money-back Satisfaction

  7. Pathos Don’t leave a suffering bird! Inferior Pepco Anvils will only maim and injure, leaving your bird to suffer a gruesome death Buy Acme! Buy swift death!

  8. Ethos For 153 years, Acme has been the leader in all-steel, quality anvils. Go with the trusted brand! I’m not just the Acme president, I’m also an Acme customer. When I need a dead bird, I need Acme! - Wile E. Coyote ACME CEO

  9. Your Assignment Find an example of each - Ethos - Pathos - Logos Paste, tape, or staple to a piece of paper and briefly explain how it is an example of that mode of rhetoric. Turn in all 3 for a %100 as a test grade! Ethos This advertisement is an example of ethos because it is trying to imply that the product is somehow better because it’s “America’s best-selling truck line.” We’re supposed to believe the American people; therefore, we’re supposed to believe the ad.

More Related