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Data Driven Marketing Push Forward or Fall Behind

Data-driven marketing is on top of everyone’s mind for brand and agency executives. Many brands and agencies experience problems in the race to merge analytics and marketing strategies.

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Data Driven Marketing Push Forward or Fall Behind

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  1. Loading Diigolet... Data Driven Marketing Push Forward or Fall Behind | Whitepaper Online From: www.whitepapers.online Data- driven marketing is on top of everyone’s mind for brand and agency executives. Many brands and agencies experience problems in the race to merge analytics and marketing strategies. This report is based on a survey of 200 North American marketing executives, conducted in November and December 2016 by Forbes Insights. The research shows how analytics leaders have reached a higher level of marketing maturity. Key takeaways: 70% of marketing executives say data-driven marketing is core element 71% of marketing executives say they effectively prioritize spending allocations 53% aren’t using data as a competitive advantage 60% are using data in order to shape campaigns less than half of the time We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. Okay, thanks This is an annotated view created by Onlinewhitepaper.

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