1 / 6

Retail Floristry

Retail Floristry. By Blair Lisle. Holly Ackerman . Floral Designer at Cityview Florist in Fort Worth, Texas Worked for a party planner after high school and fell in love with floral design. Went to TCC for community college but was running a business.

opal
Download Presentation

Retail Floristry

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Retail Floristry By Blair Lisle

  2. Holly Ackerman • Floral Designer at Cityview Florist in Fort Worth, Texas • Worked for a party planner after high school and fell in love with floral design. • Went to TCC for community college but was running a business. • Specializes in large events, but also day to day designs and gifts.

  3. Qualifications Necessary • Creativity • Flexibility • Need to be personable • Design Experience • Patience • Passion

  4. Networking • Advertising • Word-of-Mouth • Community Efforts

  5. Responsibilities of a Florist • Selecting flowers • Creating original designs • Helping customers choose flowers • Advising customers on plant and flower after-care. • Taking flower orders • Attending special functions • Basic administrative tasks

  6. Trends in the business • Important to keep up with • Current: succulents,uniqueflowers,themes, going green

More Related