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Les Mills Mid-Atlantic

Les Mills Mid-Atlantic. Agency Update Erin Kelly, Chief Operating Officer. LMMA Agency Update. Top 3 Agency Objectives Sales Staffing Building the Les Mills Brand Key Learnings Top 3 Innovations. Top 3 Agency Objectives. Achieve year 1 & year 2 cumulative sales goals by February 1, 2008

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Les Mills Mid-Atlantic

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  1. Les Mills Mid-Atlantic Agency Update Erin Kelly, Chief Operating Officer

  2. LMMA Agency Update • Top 3 Agency Objectives • Sales • Staffing • Building the Les Mills Brand • Key Learnings • Top 3 Innovations

  3. Top 3 Agency Objectives • Achieve year 1 & year 2 cumulative sales goals by February 1, 2008 • Build an effective sales team • Cultivate a service driven operational team

  4. Sales Growth

  5. Sales Growth - Clubs • 33% growth in new clubs from 3/07 • 41% growth in new clubs from 1/07

  6. Sales Growth - Programs • 18% growth in programs since 3/07 • 26% growth in programs since 1/07

  7. Staffing - Sales • Lost 3 Account Managers in the past 6 months • LMMA initiated, based on inadequate performance • Current status - 66% staffed • Sales Director – Erin Kelly • Account Manager – J.-J. Gunning • Hiring 1-2 additional Account Managers

  8. Staffing - Operations • Transitioned Training & Events Coordinator to Director of Operations & Events • Hired Full-Time Training & Assessment Coordinator • Hiring Full-Time Club Coach

  9. Recruitment & Retention Strategies • Hired outside consultant – Karen Woodard • Utilizing job search tools • Improved interview strategies • Support on-going training • Created more full-time opportunities • Promote from within

  10. Building The Les Mills Brand • Increased market share • Acquisition of chains • Support all regional industry events • Quarterlies

  11. Key Learnings • Sales is the economic engine of the business • Largest agency financial drains – quarterlies, music & clothing • New clubs & programs drive the business – not instructors

  12. Top 3 Innovations • Utilizing ‘outside eyes’ to evaluate our business – Karen Woodard • Presenting Les Mills as a business solution • Implemented strategy to break even on quarterly events

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