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HLL Project Sakthi

HLL Project Sakthi. Class Discussion. Hindustan Lever. HLL formed in 1956 HVM- Lever Brothers – United traders limited “ thinking globally, act locally”. Market Environment. FMCG sector – low levels of urban industry growth HLL decision to kill several brands

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HLL Project Sakthi

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  1. HLL Project Sakthi Class Discussion

  2. Hindustan Lever • HLL formed in 1956 • HVM- Lever Brothers – United traders limited • “ thinking globally, act locally”

  3. Market Environment • FMCG sector – low levels of urban industry growth • HLL decision to kill several brands • Rise of Marico, Cavin Care and others • ITC’s FMCG ambitions • Untapped rural markets

  4. HLL Project Sakthi • Started in the year 2001 • Creating rural income generating opportunities • Increasing rural distribution reach • Micro finance to Micro- enterprise

  5. HLL Project Sakthi

  6. Project Sakthi – Growth • Nalgonda – 50 villages • 15 states in India • > 31,000 Sakthi Entrepreneurs • i-Shakti - an IT-based rural information service

  7. Project Sakthi Partners • ICICI Bank • Care India • AP Online • DWCRA

  8. Organisations in Rural Markets • MART • Rural Relations • DSCL • ITC • Project Sakthi- The HLL counter offensive

  9. Ok, that’s all for the day Thank You

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