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The Second Screen

The Second Screen. By: Vanessa Miranda. What is it?. An additional electronic monitor used by people while watching television Incorporates and allows viewers to experience both aspects Next big thing!. Examples of electronic devices. Smartphones Tablets Computers . Apps. Twitter Umami

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The Second Screen

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  1. The Second Screen By: Vanessa Miranda

  2. What is it? • An additional electronic monitor used by people while watching television • Incorporates and allows viewers to experience both aspects • Next big thing!

  3. Examples of electronic devices • Smartphones • Tablets • Computers

  4. Apps • Twitter • Umami • Zeebox • Shazam • IntoNow • GetGlue

  5. Umami • IPad app • Audio fingerprinting technology • Provides many things such as: • quick links to official social media accounts • related tweets from across the web

  6. Zeebox • Your zip code • Has 4 tabs: • TV Rooms • TV Picks • Guide • Activity

  7. IntoNow • Powered by SoundPrint recognition technology • Stands out among a deep sea of second-screen apps • Chat • Supplies a lot about the show like: • the season and episode numbers, • an episode synopsis • Twitter feed that features show mentions as well as cast tweets

  8. Shazam • Picks up and recognizes audio coming from your TV • Identifies not only music… • Displayed show information • You can find Shazam logos featured in certain TV commercials, sporting events, and movie trailers.

  9. GetGlue • Users "check in" to the shows, movies and sports they’re watching • After checking in, users receive points and with those: • may earn virtual stickers • receive recommendations • can earn discounts for entertainment companies. • Many television partners: • The CW • Discovery Channel • MTV

  10. Twitter • The most popular website and app used for second screening • Follow your favorite actors, television shows, and other fans • Can reply, retweet, and favorite any tweet about what’s on the timeline • Many stars use Twitter to promote their shows • Can connect on many levels

  11. #Hash tagging • Very important tool used to connect • Usually used at the end of a tweet • Searching hash tags allows users to do a lot and stumble upon things of their interest • Twitter Chats

  12. Twitter Chats • Interactive conversations at a specific time on Twitter • Based off of hashtags • Similar to a traditional media talk show • There is a host, • Guest, • Audience of real-time attendees • Typically programmed format with a featured topic • If you miss the rolling 140 character tweets, there are transcripts

  13. How to Find the Right Chats • Discovering chats mentioned by those you follow • Looking for chats quoted in blogs and other media publications • Identifying chats organized by others • Use social platforms such as Twubs and TweetChat

  14. The VMA’s • MTV’s, Video Music Awards • Increase ratings and obtain new fans • Access to various camera angles provided on the official VMA website • Brought back popular Twitter Tracker visualization tool • From home interaction

  15. The 54th Annual Grammy Awards • Invested in social and digital media and it paid off

  16. NBC • New live competition show called The Million Second Quiz • Like Big Brother meets Who Wants to Be a Millionaire • Players compete in a 12-day, 24/7 competition that tests their knowledge and endurance • Viewers can tune in to a 24/7 live stream, play along at home in real time and use the second screen to sync alongside the prime-time broadcast

  17. Get This • Linking purchasable content to the television shows viewers are watching • Shows include the ABC hit Scandal with Kerry Washington, and the Carrie Diaries • Audio-sync button matches to the show and highlights items as they appear on screen • Users can purchase items worn by their favorite characters

  18. Only Growing • Nearly 88% of U.S. homes own at least one device that can be used as a second screen • 87% of consumers says they use at least one device while watching television • Twitter ad sales reaching $288 million in fiscal 2012, up from about $140 million in 2011

  19. The Future • Invading movie theaters • Audiences can bring their own tablets to the movie theater • Disney’s latest re-release of the 1989 classic The Little Mermaid • Disney’s free iPad app: Second Screen Live: The Little Mermaid App • What if audience members don’t have devices? • Brings up the question:

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