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Organizational Culture: Orientations of Discourse and Culture. Amber S. Messersmith Joann Keyton Ryan S. Bisel. Culture: A Dominant Topic. Multiple perspectives of culture exist Culture is dominant topic in sub-discipline and in popular press
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Organizational Culture: Orientations of Discourse and Culture Amber S. Messersmith Joann Keyton Ryan S. Bisel
Culture: A Dominant Topic • Multiple perspectives of culture exist • Culture is dominant topic in sub-discipline and in popular press • Goal: Explore relationships between discourse and culture
OBJECT Orientation • How does the culture shape discourse? • Advantages: • Emphasizes structuring of culture over members’ choices to do otherwise • Provides boundaries to culture phenomenon
Research from OBJECT Orientation • Effect of organizational culture dimensions (e.g., teamwork, morale, information flow) on employees’ organizational identification (Schrodt, 2002) • Chatman, 1991; Emery & Barker, 2007; Hylmö & Buzzanell, 2002; Pepper & Larson, 2006; Rosenfeld, Richman, & May, 2004
BECOMING Orientation • How is discourse culturing? • Advantages: • Emphasizes organizational members’ communication choices in discursive activities • Redirects attention to centrality of discourse, importance of communication
Research from BECOMING Orientation • Dialogue between dispatcher and police officer analyzed; discourse structured their relationship, routinized their interaction, and governed turn-taking (Fairhurst & Cooren, 2004) • Cooren, 2004; Eisenberg, Murphy, & Andrews, 1998; Smith & Keyton, 2001; Zoller, 2003
GROUNDED IN ACTION Orientation • How are the constancies of organizational culture fixed in the dynamic flow of discourse? • Advantages: • Emphasis on constraining features of past interactions on present ones • Emphasis on responsibility on individual in creating environment with other organizational members • More balance between employees and management in creating culture • Redirects attention to discourse and culture as emerging over time
Research from GROUNDED IN ACTION Orientation • Conversations of university officials in a budget meeting reflected the organizational culture while also establishing the current social context (Boden, 1994) • Arnesen & Weis, 2007; Banks, 1994; Dougherty & Smythe, 2004
Gyroscope Metaphor • A heuristic device to view the relationships between discourse and culture • Components of a gyroscope • axis = organizational culture • wheel = organizational discourse • gravity = external forces (e.g., Federal law, the economy)