DigitalLiteracy The inevitability of a new sphere of knowledge Lisbon 18.9.//19.9.2003 Leonardo Project GreTel by bfz Bi

1. DigitalLiteracyThe inevitability of a new sphere of knowledge Lisbon 18.9.//19.9.2003 Leonardo Project GreTelby bfz Bildungsforschung

3. - eLearning for Europe Collaboration amongst eLearning experts from various European countries for the development of cross-cultural eLearning modules.

4. I. Starting Point • European Council, Lisbon (March 23./24.2000): Strategic goal for Europe … „…to become the most competitive and dynamic knowledge-based economy in the world capable of sustainable economic growth…“

5. eLearning – an international product? • In the age of e-Learning, vocational training and education is loosing its local ties and developing to become an export article. • eLearning products as such are international products: they can be used any time and at any place. • Requirements for international e-learning offers are highly underestimated.

6. Economicalfacts supporting the Internationalisation of eLearning • high investments for development in advance • continuously decreasing durability of VET contents • multiple use of eLearning products within a short period required • International markets offer better opportunities to make use of those scale effects.

7. Global competition in eLearning Competitive advantages of Northern American providers on the European Market: • English as the lingua franca • Product development for large areas Chances of European eLearning providers • Good reputation of European Vocational Training Institutions • Wide ranging experience in training and cultural variety These advantages are not being used in a sufficient way for exportation of European eLearning products!

8. II. The idea • Collaboration of European eLearning experts is essential for enhancing the quality of eLearning products and meeting the challenges of international competition.

9. Multi-Akteurs Partnership:

10. Training Providers

11. Universities

12. Social Partners

13. SME - Small and Medium Sized Enterprises Revision Expertise

14. Modern Telephoning III. The Outcome: Building Blocks of cross border usable eLearning programs

15. Tutoring Adaptability Modern Feedback to practice Blended Learning Telephoning Adaptation- cultural, didactical, technical - Collaboration amongst European eLearning Experts

16. Modern Telephoning Tutoring Adaptability Feedback to practice Blended Learning Adaptation- cultural, didactical, technical - Collaboration amongst European eLearning Experts

17. Adaptation • Translation - more than a matter of words • Factors to be taken into account: • Content adaptation required • Differences in the scope of information technology equipment • Cultural factors and differences in learning habits • etc.

18. Modern Telephoning Tutoring Adaptability Feedback to practice Blended Learning Adaptation- cultural, didactical, technical - Collaboration amongst European eLearning Experts

19. Modern Telephoning Tutoring Adaptability Feedback to practice Blended Learning Adaptation- cultural, didactical, technical - Collaboration amongst European eLearning Experts

20. Adaptability • Integrated author program  enables trainers and tutors to create and modify eLearning tasks and progress tasks.  allows learning modules and progress tests to be adapted flexibly to discrete learning situations and specific target groups. • Easy usage - requires relatively low levels of technical skills.

21. Modern Telephoning Tutoring Adaptability Feedback to practice Blended Learning Adaptation- cultural, didactical, technical - Collaboration amongst European eLearning Experts

22. Modern Telephoning Tutoring Adaptability Feedback to practice Blended Learning Adaptation- cultural, didactical, technical - Collaboration amongst European eLearning Experts

23. Tutoring • Two kinds of tutoring: online and in-person. • Key to the successful use of eLearning modules. • Interactive interfaces with teletutors provide learners with individualized support.

24. Modern Telephoning Tutoring Adaptability Feedback to practice Blended Learning Adaptation- cultural, didactical, technical - Collaboration amongst European eLearning Experts

25. Modern Telephoning Tutoring Adaptability Feedback to practice Blended Learning Adaptation- cultural, didactical, technical - Collaboration amongst European eLearning Experts

26. Blended Learning • Integration with other learning modalities. • Not to confuse with merely stringing together online and classroom teaching • Various learning modalities should be reciprocally harmonized

27. Modern Telephoning Tutoring Adaptability Feedback to practice Blended Learning Adaptation- cultural, didactical, technical - Collaboration amongst European eLearning Experts

28. Modern Telephoning Tutoring Adaptability Feedback to practice Blended Learning Adaptation- cultural, didactical, technical - Collaboration amongst European eLearning Experts

29. Feedback to practice • Testing in companies • Continuous stream of feedback from tutors and learners • On-site feedback regarding practical results

30. IV. The GreTel products: • Online module „Modern Telephoning“ in five languages • Online module „Telephoning in foreign Languages“ in two languages • The GreTel Toolbox: for the development of cross-cultural eLearning programs • Publication „eLearning for international markets“ in English and German • The GreTel Website

33. Reihe „Wirtschaft und Weiterbildung“ W. Bertelsmann Verlag (WBV) Band 33 eLearning for international Markets Development and Implemenataion of eLearning in Europe eLearning für internationale Märkte Entwicklung und Einsatz von eLearning in Europa

34. GreTel-Toolbox:

35. For further information on the GreTel project please visit our homepage: http://www.poolweb.it/gretel

36. Contact • Gabriele Fietzbfz BildungsforschungObere Turnstraße 8D-90429 Nürnbergtel. +49.911.27958-0fax +49.911.27958 -60 • fietz.gabriele@bf.bfz.dehttp://bildungsforschung.bfz.de