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ATL & BTL Support Activities

ATL & BTL Support Activities. ATL & BTL Support Activities. Launched Blueberry flavour to replaced Vanilla Mint in August 2012 As this flavour is unique in the market, it is also the HERO SKU in our launch All ATL and BTL support activities are featuring Blueberry. Pro Fresh Target Market.

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ATL & BTL Support Activities

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  1. ATL & BTL Support Activities

  2. ATL & BTL Support Activities • Launched Blueberry flavour to replaced Vanilla Mint in August 2012 • As this flavour is unique in the market, it is also the HERO SKU in our launch • All ATL and BTL support activities are featuring Blueberry

  3. Pro Fresh Target Market • Target consumers: • - Age: •  18 – 25 years old undergraduates and young adults • - Gender: •  Both male & female • - Race: •  All races in Urban & Semi-urban • - Personality •  Active, Fun, Hip, Outgoing College/ University Students & Young Working Adults

  4. ATL & BTL Activation ATL Activities BTL Activities Cinema Advertising TV Commercial Table Top GT Display Drive Campus/ University Advertising Floor Standee + Sampling Magazine Ads Wobbler

  5. Tied up with Cathay Cinema for Combo Deal during Pro Fresh Cinema Ad period

  6. Product Sampling in various cinemas during Pro Fresh Cinema Ad period

  7. ATL Support Activities - Print Ads in Magazines - Full page full colour Blurp Ad Panel Ad

  8. ATL Support Activities - Print Ads in Magazines -

  9. ATL Support Activities - Advertorials -

  10. ATL Support Activities - Mega Poster Advertising in University/ College - Exposure to 111,000 students during the campaign

  11. ATL Support Activities - Mega Poster Advertising in University/ College -

  12. BTL Support Activities - Standee Display + Sampling -

  13. BTL Support Activities - Table Top General Trade Display Drive - University/ College Table Top Display – KLIUC Table top Display – University Malaya

  14. BTL Support Activities - Table Top General Trade Display Drive - Table top Display – Convenience Shop Table top Display – Mini Market

  15. BTL Support Activities - Price Promotion -

  16. The Way Forward • 2014 TVC started in April and will continue throughout the whole year • To look into new flavours to keep the market excited as sales of current SKUs has slowed down • Need strong price down promotion i.e. below RM3.00 to attract offtake • Need branding at the bottle cap

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