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Empower Your Business Using Social Media. Presented by:. Our Objectives Today. Education : What is the big deal about social media? Should I be using it for my club? How do I use it? How do I monetize it? Due Diligence – what is your market’s BAP, and can you solve it

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  1. Empower Your Business Using Social Media Presented by:

  2. Our Objectives Today • Education : • What is the big deal about social media? Should I be using it for my club? How do I use it? How do I monetize it? • Due Diligence – what is your market’s BAP, and can you solve it • Build it – YOU CONTROL IT • Now that it’s built – what’s next

  3. Our Definition • Social Media is: • Engaging • Conversing • Linking, and • Trusting • On the way to Transacting • (and this just maybe a way to compete on value and not PRICE! And if done correctly your fans/customers/peers will create the value for you)

  4. End up with…

  5. Back to Basics… • What are these Social Media Tools?

  6. Blogs

  7. Social Networks

  8. Multimedia sharing

  9. Social Bookmarking

  10. Diggs/Reddit

  11. RSS readers

  12. Microblogging

  13. Location-Based Services

  14. Today’s business isn’t about finding your market. It’s about being FOUND by your market

  15. Do your homework!! It always starts with YOUR OBJECTIVES We didn’t say your results – Again, what are your customers objectives When it comes to social media and then what are your objectives.

  16. Online Due Diligence • Social World • THEY ALL RUN ON KEYWORDS – TREAT THEM LIKE SEARCH ENGINES • Facebook, Linkedin, YouTube, Twitter • Openfacebooksearch.com • Search.twitter.com • YouTube Insights • Linkedin Search • Whostalkin.com • Socialmention.com • Open site explorer

  17. Tactics • Linkedin setup • It is a search engine • Set it up using keywords you want to get found for • Facebook Fanpage setup • Brand it • Objective is to get FANS/USERS • Get ‘Oprah – formula’ • Twitter • Find problems and solve them – Search • Follow people – Good Karma Rule (tweetadder) • Get ‘Oprah – formula • YouTube • It runs like a search engine – KEYWORDS • Watch how you describe and upload your videos • Google owns YouTube – it has a pagerank of 9 – USE VIDEO • Cheap advertising – Look for video traffic – ask to run your ad.

  18. Some actions to undertake… • …to start with • Go and meet users on the Internet • Answer comments left by users on multiple blogs. Read what they say about your brand. • Set up collaborative tools • Make sure you offer tools to your customers to share with you about your products (blogs, forums, online surveys). • Connect with your customers • Be present on online social networks and create a profile for your brand. • Replay offline campaigns on the Internet • Post your last TV campaigns on YouTube, announce your coming event on Twitter, post feeds on Facebook, Blog about your brand...

  19. How to measure success?

  20. Barometers • Post Visit • Follow-up to activity started on-property • Completing the Offer To Win • Completing the survey • Campaigns to re-engage • # of re-bookings • Social Media • Twitter Grade • Facebook Grade • RSS Feed Y/N • Conversion Form Y/N

  21. Facebook • # Friends • # of Wall Posts • # of Fans • # of Likes • Blog • # of comments • # of posts • # of RSS subscribers • Twitter • # Tweets • # Re-Tweets • # Followers • # Following

  22. YouTube • # Uploads • # Views • # Shares • # Embeds • # Personal messages • # Shared With You • # Comments • # Friend Invites • # Video responses • #of subscribers • Linkedin • # Connections • # Groups established • # discussion topics and posts

  23. Thanks Very Much OPGA Exclusive Deal – Branding your Social Tools – You have to go and email me to find it out. jason.fairfield@oncorsolutions.com

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