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BY: GRAEME MACPHAIL

HYUNDAI. GENESIS. BY: GRAEME MACPHAIL. AGENDA. What is the Hyundai Genesis? Why did Hyundai design it? The Competition Marketing Strategy behind Genesis. THE GENESIS. COUPE. SEDAN. 2.0 Turbo 210hp $24,495.00 3.8 GT 306hp $38,295.00. 3.8L V6 Engine 290hp $38,999.00

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BY: GRAEME MACPHAIL

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  1. HYUNDAI GENESIS BY: GRAEME MACPHAIL

  2. AGENDA • What is the Hyundai Genesis? • Why did Hyundai design it? • The Competition • Marketing Strategy behind Genesis

  3. THE GENESIS COUPE SEDAN 2.0 Turbo210hp$24,495.00 3.8 GT306hp$38,295.00 3.8L V6 Engine 290hp$38,999.00 4.6L V8 Engine375hp$49,999.00 In 2009, The Hyundai Genesis Sedan was named North American Car of the Year, a first for Hyundai.

  4. Why did Hyundai Make it? • Previously Lower End Consumer Perception Very Plain Designs "Hope you understand nothing's driveable and inexpensive" • Hit a new market • Sportier • More Luxurious • Create new competition for luxury companies

  5. THE COMPETITION BMW 3 Series Coupe Priced Between $44,000 to $55,000 230HP to 300HP (Roughly 20k more then Genesis Coupe) Infiniti G37S Price: $47,000 330HP (10K more then the Genesis Coupe) Lexus LS 460 4.6 L 380HP Price: $82,900 (30K more then Genesis Sedan) Mercedes-Benz E-Class E350 - $62,900 3.5L V6 – 268HP E550 – $73,200 5.5L V8 – 382HP(Roughly 20k more then Genesis Sedan)

  6. Marketing The Product • Hyundai put $80 Million in the Launch of Genesis • Hopes that the upscale product will improve sales on entire line • Appeal to a new demographic

  7. Sources: • http://www.hyundaicanada.com/Pages/showroom/showroom.aspx?model=Genesis%20Coupe • http://en.wikipedia.org/wiki/Hyundai_Motor_Company • http://infiniti.ca/en/g_coupe/models.html • http://www.hyundaicanada.com/Pages/showroom/showroom.aspx?model=Genesis%20Sedan • http://www.lexus.ca/lexus/experience/en/home/vehicles/ls/veh_group.jsp?series=ls • http://www.mercedes-benz.ca/index.cfm?id=3921 • www.caradvice.com.au/12998/hyundai-to-spend-80-million-on-genesis-marketing

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