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Digital Outreach Ltd - Community Outreach Programmes

Digital Outreach Ltd - Community Outreach Programmes. Ian Agnew DigiTV Conference 12 Feb 09. Encouraging the adoption of digital technology among non-traditional users & the role of Digital Outreach.

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Digital Outreach Ltd - Community Outreach Programmes

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  1. Digital Outreach Ltd - Community Outreach Programmes Ian Agnew DigiTV Conference 12 Feb 09

  2. Encouraging the adoption of digital technology among non-traditional users & the role of Digital Outreach • Overcoming the challenges surrounding the use of digital TV among those least likely to feel comfortable with the new channels but most likely to benefit from services you can offer remotely.

  3. About Digital Outreach Ltd (DOL) • We are a joint venture company, set up and owned by three of the country’s leading charities and a private company • We believe that all people should have access to technologies and technology-based services that will have a positive impact on their lives.

  4. Digital TV Switchover and Community Outreach • Digital UK recognised gap between people assisted by the Govt’s Help Scheme and those who manage with mainstream messaging/ advertising • Commissioned Third Sector Partnership to deliver an outreach programme to maximise access to information and advice about switchover

  5. The DUK Switchover Community Outreach Programme Target Groups • Target groups include: • Older people • People with sensory, mobility or dexterity impairments • People with learning difficulties • People who are socially isolated • People who do not speak English as a first language • People with mental health problems

  6. What We Do? • Disseminate and embed messages, information and advice into the heart of local communities • Target hard-to-reach sectors of the community • Work through established, trusted, local Voluntary and Community Sector networks, achieve high levels of coverage and take up amongst target groups

  7. Our Approach • Work exclusively with and through existing VCS organisations and networks in defined geographical areas • Mobilise “armies” of skilled, experienced volunteers • Provide training, materials and small grants to, and commission services from, local VCS organisations • Able to target specific geographical areas, communities or groups of people • Bespoke management toolkit; online monitoring systems, web and face to face support

  8. How it Works (1) • DSO – 12-10 months • Map numbers and spread of target groups • Map existing VCS provision and our own VCS members • Identify and approach key partner organisations • Produce and agree operational delivery plan • DSO – 10-6 months • Negotiate services agreements with key local partners • Set up and promote training and grants programme • Finalise deliverables and targets; train local partners

  9. How it Works (2) • DSO – 6-1 months • Mail information and DVD to all local VCS organisations; promote training and grants • Train local VCS staff and volunteer leaders • Stimulate and grant-fund local events and visits • Embed switchover message into community activity • Monitor, review and promote additional activities as needed • DSO – 1 to +1 month • Scale-up targeted activities • Set up and run Advice Points at point of DSO • Organise post DSO activities and visits

  10. Selkirk Transmitter Area (Scottish Borders) • 1,800 sq/m; 107,000 people; 60,000 households • Rural area; small towns and villages, poor transport infrastructure; Strong but disparate local VCS • Highest proportion older people in Scotland (26% over 60) •  Outreach Programme (over 6 months): • Over 700 charities, voluntary organisations, community groups engaged in programme • 1,932 home visits completed • 108 local events – more than 3,000 people seen • 7 Switchover Advice Points – 520 people helped • Positive Legacy –VCS enthusiasm for digital inclusion

  11. Other Active (ITV) Regions • Borders B (Cumbria, Isle of Man, Dumfries and Galloway) • West Country (Devon, Cornwall, part Dorset) • Wales (all) • Granada (Manchester, Merseyside, Cheshire, Lancashire, South Cumbria) • West (Somerset, Bristol, Dorset) • STV (Scotland – planning and mapping stage)

  12. VCS Example - Birmingham • 3,000 registered charities • 300 social enterprises • 11,000 staff and more than 10,000 volunteers • Over 500 BME organisations • These will typically be trusted, well-known locally-based organisations rooted in their communities, running a wide range of programmes.

  13. Your Questions

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