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APEGA The Four Myths September 17, 2013

APEGA The Four Myths September 17, 2013. Richard Dixon. CABREE www.cabree.ca Established in 2001 in the Alberta School of Business by Joseph Doucet. Three key mandates: Applied Business Research, Advocacy, Education CABREE is the School’s energy and environment portal

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APEGA The Four Myths September 17, 2013

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  1. APEGAThe Four MythsSeptember 17, 2013 Richard Dixon

  2. CABREE www.cabree.ca • Established in 2001 in the Alberta School of Business by Joseph Doucet. • Three key mandates: Applied Business Research, Advocacy, Education • CABREE is the School’s energy and environment portal • Builds on the internationally recognized expertise and interest of the School of Business in the areas of energy, the environment and natural resources • Promotes and develops independent policy-focused and applied research on business-related energy and environmental issues • Key support for the School of Business’ academic programs through the Natural Resources, Energy and Environment (NREE) specialization in the MBA program and related programs in the B.Com degrees

  3. Disclaimer We are a province of engineers who approach problems and issues from that perspective. Coupled with our entrepreneurial spirit, we can point to a track record that is outstanding. I, for one, am very grateful for the leadership our engineering leaders have and do provide.

  4. The Four Myths • Technology will win the day • Social license is about gaining trust • Science based metrics put forward our best base to win people over to our thinking • Economy will trump environment in public decision making

  5. The Lens we look through • Not wrong or bad, what we are trained to do BUT is it always the best for decision-making • Four examples: • What business is the oil sands in? • Extraction, mining, oil business ….. • Climate change Deniers and Accepters: the Problem? • The teenage / parent problem – no common language • LianneLefsrud – switch to risk management discussion • IBC – Alberta is Canada’s Climate Change Capital

  6. Polaroid: the Strategic Conversation “fun, futuristic stuff without many actionable implications” Polaroid Executive

  7. Where is your focus? THE BENEFIT & RISK: Situational Awareness Flavour of the Month Context the moment Miss the Emerging Issue Long-term viewpoint Tied to the past POTENTIAL RISK OUTCOME: One reactive cycle to the next Out of the box innovation’s will be a surprise Inability to meet the future

  8. The Four Myths • Technology will win the day • Social license is about gaining trust • Science based metrics put forward our best base to win people over to our thinking • Economy will trump environment in public decision making

  9. Technology alone will NOT win the day • If we have better technology, solve the issues we think we are hearing the protesters will go away. • What is heard: • Current pipeline technologies are substandard and need improvement – shouldn’t build Keystone XL • Really haven’t heard the key concerns (knives to a gun fight) Punch line: Protesters not going away – support the President’s Keystone XL game plan > delay

  10. The Four Myths • Technology will win the day • Social license is about gaining trust • Science based metrics put forward our best base to win people over to our thinking • Economy will trump environment in public decision making

  11. Moving Energy Safely

  12. Social license is MORE THAN trust “Social license is earned when citizens have trust in emergency and spill response capabilities, based on clear plans for well-organized recovery and rehabilitation of the environment, as well as a means for compensating for damages.” Plausible Myth BUT its all about Strategic Alignment • Harvard’s Michael Porter “Creating Shared Values” • Orca Quarry Partnership example • Gateway hearings particularly the BC government response

  13. The Four Myths • Technology will win the day • Social license is about gaining trust • Science based metrics put forward our best base to win people over to our thinking • Economy will trump environment in public decision making

  14. Pipelines / Railway Metrics • Wabamun – how fast can we get the main line operating again (economic driver) • Pipeline spills – how many spills / 1,000 kms • Both create no-win situations • In the first, you don’t care about environmental damage you caused • In the second, so what does that mean? Punchline: People don’t care about any of your messaging • Needed are metrics that reflect people’s values and what is important to them. (e.g. How complete and fast is the clean-up)

  15. The Four Myths • Technology will win the day • Social license is about gaining trust • Science based metrics put forward our best base to win people over to our thinking • Economy will trump environment in public decision making

  16. The Green Waves

  17. Economy vs. the Environment • Job numbers of Keystone XL have not convinced the President of the United States • Someone should have told Harper • Keystone XL is now into 6th year and Keystone was 2 years Punch line: The new world it is Economy AND the Environment

  18. Conclusion Meeting the challenge of the future Not engineering thinking and lens alone Not social science thinking and lens alone But an equal, respectful partnership that uses the skills, training, tools and capacity of both

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