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Cisco 810-401 Exam

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Cisco 810-401 Exam

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  1. Cisco Quick Hit Briefing Welcome! Connect using the audio conference box or by calling into the meeting: Brian J. Avery Big Data = Big $$$$Learn how to Monetize Big Data with Cisco Territory Business Manager Cisco Systems Toll-Free: (866) 432-9903 Enter Meeting ID: 205 376 864 Press “1” to join the conference.

  2. Welcome and Agenda Introduction What is a Quick Hit Briefing? CATCH THE BIG DATA Opportunity WAVE! • What is Big Data? • Big Data Sales Plays • What you can sell • Partners and Competitors • Call To Action Resources, Conclusion • Brian J Avery • Territory Business ManagerFlorida Territory Commercial • bravery@cisco.com • Priors: • Cisco Sales and Channels (9 yrs) • President and CEO (6 yrs)Cisco Premier Partner • Director of Sales (2 yrs)Cisco Silver Partner • Financial Analyst (7 yrs)Sprint Corporation https://www.pass4sureexam.com/810-401.html

  3. What Is a Quick Hit Briefing? A weekly partner briefing series designed for Cisco Commercial Territory partners Concise, relevant updates on: Cisco products and solutions Partner programs and promotions Partner Enablement – Demand Generation, Selling Skills, Closing Tools, etc. Next Quick Hit Briefing Year-End Closing Tactics - Bring In All Your Deals Thursday Dec 11th, 2014 at 9:30 ET Check http://cs.co/quickhit for registration links and replays

  4. CATCH THE BIG DATA Opportunity WAVE! US Commercial Big Data Strategy, Goals and Opportunity

  5. Revolution in Data Driven Decision Making https://www.pass4sureexam.com/810-401.html

  6. Why is Big Data Important?

  7. “The second most popular search term on Gartner.com in the last year, behind only ‘magic quadrant’, was ‘Hadoop/big data’. The rest weren’t even close.” - Merv Adrian, Research VP, Gartner, Inc. https://www.pass4sureexam.com/810-401.html

  8. Why Big Data? “If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” - Jim Barksdale, CEO, Netscape https://www.pass4sureexam.com/810-401.html

  9. Big data relevance buys us a seat at the business table • Every big data conversation has a key business driver behind it • Big data projects are not just solving technology problems such as tech refresh, organic growth, etc. but usually also business problems • Big data projects are more likely to be driven from the CFO or LOB than the CIO https://www.pass4sureexam.com/810-401.html

  10. Big Data wins - Partial list of UCS-based wins $80M Actuals in FY14, $200M Target in FY15 Commercial Enterprise/GSP https://www.pass4sureexam.com/810-401.html

  11. Big Data UCS TAM • Infrastructure TAM $7.8B (2014)  $16.9B (2017) • 10% Cisco Share of TAM = $1.69B (2017) • A Billion Dollar Business! • Drives UCS topline ($7B TAM, 27.1% CAGR) • 100% Cisco infrastructure wallet share & account control (includes server, storage and networking) • 8x higher ASP compared to average UCS C-Series deals • ASP of BD starter deal is $250K, but they grow rapidly https://www.pass4sureexam.com/810-401.html

  12. Why should you care? • The big data market is booming • Every Commercial AM has a Big Data opportunity in their customer base today (you just might not know about it) • Customers can shift money that they are spending on Enterprise Data Warehouses, Oracle Licensing and Support to a Big Data/Hadoop environment and IMMEDIATELY save big money  (up to ~50X) • Provides thought leadership/strategic relevance to Cisco and an opportunity for business relevance, beyond IT • We don’t have to share the hardware stack • Provides us a beachhead with C-series • The software stack is relatively cheap ($1 of SW drags $4 of HW) • Provides Cisco with an annuity revenue stream • Can reach 7 - 8 figures in two years timeframe • The competition is already actively selling into this market https://www.pass4sureexam.com/810-401.html

  13. What is Big Data?

  14. Traditional Enterprise Data Management Operational (OLTP) Operational (OLTP) EDW ETL BI/Reports Operational (OLTP) Extract, Transform, and Load (batch processing) Online Transactional Processing Enterprise Data Warehouse Business Intelligence https://www.pass4sureexam.com/810-401.html

  15. The Explosion of Unstructured/Semi-structured Data A poor fit for the traditional relational database 10,000 1.8 trillion gigabytes of data was created in 2011… • More than 90% is unstructured data • Approx. 500 quadrillion files • Quantity doubles every 2 years • Most unstructured data is neither stored nor analyzed! GB of Data (IN BILLIONS) UNSTRUCTURED DATA STRUCTURED DATA 0 2005 2015 2010 Source: Cloudera

  16. Enterprise Data Management with Big Data Operational (OLTP) MPP EDW BI/Reports Operational (OLTP) ETL Dashboards Operational (OLTP) Web Big Data (Hadoop, NoSQL) ETL Machine

  17. How Do We Define Big Data? • For our purposes, big data means wide scale-out rack-mount, bare-metal, DAS-centric, spindle-dense distributed computing architectures aimed at the “3 V’s” of data: Volume, Velocity, Variety https://www.pass4sureexam.com/810-401.html

  18. What isn’t Big Data? • Usually not blade servers (not enough local storage) • Usually not virtualized (hypervisor only adds overhead) • Usually not highly oversubscribed (significant east-west traffic) • Usually not SAN/NAS https://www.pass4sureexam.com/810-401.html

  19. Integrated Data Warehouse ~80TB in Prod. Dual Active environment with CoD and online archive environment Analytics Tier:DM’ss and environments housing relevant data extracts, potential tiered DW archive space Common Logging, source data unload platform, and repository for other unstructured and semi-structured data sources Cost, Performance, and Capacity HW:SW $ Split 30:70 Structured Data: Relational Database Enterprise Database Expensive Load 1TB/hr ETL $20K/TB Massive Scale-Out Column Store Data Storage Capacity Data Capacity Cost $10K/TB Hadoop No SQL Unstructured Data: Machine Logs, Web Click Stream, Call Data Records, Satellite Feeds, GPS Data, Sensor Readings, Sales Data, Blogs, Emails, Video $500-$1K/TB HW:SW $ Split 70:30 and we don’t have to share!

  20. What Is Hadoop? • Apache™ Hadoop® is an open source software project that enables the distributed, fault tolerant processing of large data sets across clusters of servers. • It is designed to scale up from a few servers to thousands of machines • Its two primary components are the Hadoop Filesystem (HDFS) and the MapReduce application engine https://www.pass4sureexam.com/810-401.html

  21. Big Data Sales Plays

  22. Big data is still an emerging, dynamic market.New technologies and partners are emerging fast, startups come and go, competition evolves quickly.

  23. Big Data Sales Play Data Management: Building the Foundation • Half the world’s data will be processed by Hadoop within 5 years • Proactive sales play involving Cisco and Hadoop Partner sales teams • Target Cisco’s existing UCS customers  • MapR, Cloudera, HortonWorks will be on Cisco GPL • Get in early to win the Pilot and drive significant Big Data Expansion Sales • When in doubt, stay neutral https://www.pass4sureexam.com/810-401.html

  24. Access to New Buying Centers Big Data Contacts Line of Business Data Applications • CMO • CFO/Head of Finance • SVP/VP of Sales • Merger and Acquisition Leaders • VP of Supply Chain • VP of BI/Analytics • VP of Data Warehouse • Chief Data Scientist • Data Architects/Data Strategy IT • VP of Infrastructure • VP of Operations • Chief Technology Officer • Chief Information Officer • VP of IT • Director of IT https://www.pass4sureexam.com/810-401.html

  25. Top Use Cases Are Driving Rapid Big Data Adoption Most Prominent Big Data Industry Use Cases By 2016, 25 Percent of Large Global Companies Will Have Adopted Big Data Analytics for at Least One Security or Fraud Detection Use Case —Gartner

  26. Indicators Have you begun evaluating Hadoop? Do you have a Hadoop Project? What is your data warehousing strategy today? What kinds of relational databases do you use? Deep Dive Are you running out of space in your data warehouse? Are there ETL or data processing jobs that don’t finish in time? How is the company affected when you miss your SLAs? What is the cost? Is there data you are unable to effectively store, process, or analyze with your current platform? Are you looking to control database growth? Are there projects you have had to delay or cancel due to platform storage capacity constraints? Do you have data retention policies? What happens when you need to restore data from an archive? Business: Do you have access to all the historical data you need in your reports? Questions You Should Ask Every Customer How will you manage and operate your Big Data platform and scale as fast as your data? Look for the VP of Business Intelligence, VP of IT, VP of Data Warehousing or LOB Executive. Almost every customer has a Big Data project they are thinking about or that is in process. Reducing cost, improving operational efficiency, competitive differentiation and growing top line revenue are key outcomes for many Big Data projects The Cisco UCS fabric-based architecture delivers exceptional performance, capacity, management simplicity and scale to derive value from the most challenging Big Data deployments The cost of Data Warehousing by archiving data and offloading ETL processing to Hadoop is 50 times less expensive than enterprise data warehouses Is your Data Warehouse maintenance and capacity expansion getting too costly? Who in your organization is looking at Big Data, and Hadoop projects? What are yourUse Cases for Big Data?

  27. Example Big Data Sale & Deployment Reoccurring Big Data Server Sales Test Initial Use Case Expand Initial Use Case Full Production Add 16 Server POC Rack to test Use Cases 2 & 3 M15 $250K Add 100 servers for full production of Use Case 1 M12 $250K $1.5M Add 16 servers POC rack to test Use Cases 4 & 5 Add 32 Server Expansion Rack, Initial Production 16 Server Rack for initial use evaluation $500K M9 $250K M3-6 M1

  28. What you can sell

  29. Cisco UCS Common Platform Architecture for Big Data Single-SKU pre-configured bundles Net: $250K HW, $250K SW 3 year agreement, doubles annually • Easy to order (no missing parts) • Aggressively discounted • Tested and validated with our ISV partners • Address majority of big data apps and workloads • Appliance-like model without lock-in • Matching CVD’s show investment https://www.pass4sureexam.com/810-401.html

  30. CPA Differentiators See “Resources” slides in the appendix for more information • Easy to deploy and scale • Single management platform • Better networking https://www.pass4sureexam.com/810-401.html

  31. Scalability Easily Scale Cisco UCS CPA for Big Data MULTIPLE DOMAINS Up to 10,000 Servers SINGLE RACK 16 Servers SINGLE DOMAIN Up to 10 Racks, 160 Servers UCS Manager UCS Central

  32. Cisco UCS Advantage Simplified Management Throughout Cluster Lifecycle • UCSM provides: • Speed • Ease of experimentation • Consistency • Simplicity • Visibility

  33. Single Platform for Traditional and Big Data Applications Enterprise Applications Big Data Common Platform Architecture NoSQL Database SAN/NAS Arrays UCS Rack-Mount Servers UCS Blade Servers https://www.pass4sureexam.com/810-401.html

  34. UCSD Express For Big DataOn-Demand Hadoop Deployment Zero Touch Deployment of Hadoop Clusters • Accelerating time to value for Hadoop Deployment • Single Management Pane for Hadoop Clusters • Extends UCS Management value prop into Hadoop Infrastructure On Demand Cluster Sizing Dashboard for status and health monitoring Centralized End-to-End Visibility https://www.pass4sureexam.com/810-401.html

  35. Composite - Data Virtualization Across the Enterprise BI and AnalyticsDeployed on UCS Cisco Data Virtualization on UCS with Nexus Interconnects Cloud Data Sources Traditional Data Sources Big Data Sources

  36. Partners and Competitors

  37. Big Data Ecosystem

  38. Key Hadoop Distributions HortonWorks Cloudera MapR Open Source Open Source Open Source Management Management Architectural Innovations https://www.pass4sureexam.com/810-401.html

  39. Competitors The Usual Suspects • Main Competitors: • Dell, HP, IBM, Amazon • Arista, maybe Brocade • Less Common: • Whitebox • Oracle/Sun, Teradata (appliances) • EMC/Netapp* https://www.pass4sureexam.com/810-401.html

  40. Call to Action

  41. Call To Action Ask your customer what they are doing with Hadoop? Go to your B-Series customers and let them know we have a Big Data Reference Architecture that fits seamlessly into their operations Get to know your Hadoop partners and sales teams Use the Big Data Sales Expert Mailer for help and resources: bigdata_sales_expert@cisco.com Visit http://iwe.cisco.com/web/data-center/technology/big-data

  42. Call To Action Ask your customer what they are doing with Hadoop? Go to your B-Series customers and let them know we have a Big Data Reference Architecture that fits seamlessly into their operations Get to know your Hadoop partners and sales teams Use the Big Data Sales Expert Mailer for help and resources: bigdata_sales_expert@cisco.com Visit http://iwe.cisco.com/web/data-center/technology/big-data

  43. Sales Resources, Conclusion

  44. Selling Resources – Big Data Playbook V2 http://dcg.cisco.com/attachments/Cisco%20UCS%20Big%20Data%20Sales%20Playbook%20V2%20August%202013.pdf

  45. Customer/Partner Resources – CVDs for all major distros http://www.cisco.com/go/bigdata

  46. Other Big Data Resources • Cisco Big Data Web Page - http://www.cisco.com/go/bigdata • Cisco Design Zone for Big Data (CVDs) • http://www.cisco.com/c/en/us/solutions/enterprise/data-center-designs-cloud-computing/bigdata.html • Cisco UCS Common Platform Architecture for Big Data Solution At-A-Glance • http://www.cisco.com/en/US/solutions/collateral/ns340/ns517/ns224/ns1199/at-a-glance-c45-730798.pdf • Cisco UCS Common Platform Architecture for Big Data Analyst Whitepaper • http://www.cisco.com/en/US/solutions/ns340/ns517/ns224/ns1150/ns1199/245209January.pdf https://www.pass4sureexam.com/810-401.html

  47. Other Big Data Resources • Big Data Partner At-a-Glance (AAG) (PDF - 410 KB) • Cisco UCS Integrated Infrastructure for Big Data BDM (PPTX - 9.31 MB) • Cisco UCS Director Express for Big Data BDM (PPTX - 2.70 MB) • Big Data Partner FAQ (PDF - 603 KB) https://www.pass4sureexam.com/810-401.html

  48. Join Us Next Week! Next Quick Hit Briefing Year-End Closing Tactics - Bring In All Your Deals Friday Dec 11th, 2015 at 9:30 ET Check http://cs.co/quickhit for registration links and replays

  49. Big Data/Analytics DCV Big Data Stack Cisco Data Center Analytics / Business Intelligence Data Integration Data Management Lead with UCS CPA Target Teradata/Neteezacustomers Target LOB correlating multiple data sources

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