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Vision and Strategy

Vision and Strategy. YESpay E-Commerce Payment Service Cutting the cost of Internet Payment Processing Rohit Patni EVP Sales and Marketing rohit.patni@yes-pay.com. Presentation Plan. Key Players & Business Drivers Increased security Improving payment efficiency

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Vision and Strategy

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  1. Vision and Strategy YESpay E-Commerce Payment Service Cutting the cost of Internet Payment Processing Rohit Patni EVP Sales and Marketing rohit.patni@yes-pay.com

  2. Presentation Plan • Key Players & Business Drivers • Increased security • Improving payment efficiency • Driving down integration and PSP charges • YESpay Background • EMBOSS Payment Processing Service

  3. Key Players – Payment Process Value Chain Payment Service Provider E-Commerce site developers Card Acquirers eMerchants Consumers Integrated on-line payments From store to web Minimal service cost

  4. Key Players Business Drivers • eMerchants • Attract and retain customers • Increase revenues via new sales channels – 24hour shopping! • Implement increased security - PCI-DSS, AVS, CVV and 3D Secure (Verified by Visa & SecureCode) • Real-time transaction reports to simplify reconciliation • Support subscription payments and eWallets (multiple payment methods) • Reduce transaction processing costs - flat monthly fee, no individual transaction charges or annual fees • Consumers • Convenience of on-line shopping • Privacy and Security – VBV & SecureCode • Low transaction costs

  5. Key Players Business Drivers • E-Commerce web/WAP site developers • Simple and rapid payment integration • Security utilising HTTPS, VBV / SecureCode and SSL • No bank testing or PCI DSS approvals • Payment Service Provider (YESpay EMBOSS Service) • Attract and retain web merchants • Build trust (security, fraud avoidance) • Offer low-cost PSP services • Acquirers/Issuers • Maximise brand coverage and expand transaction revenue • Fraud avoidance (Mandate use of 3D Secure)

  6. Product / Service VBV/SecureCode Authentication Server Increased security with PCI-DSS & 3D Secure • PCI-DSS accreditation – secure storage of card details • Verified-By-Visa & MasterCard SecureCode • Cardholder authentication to protect the retailer from fraudulent claims • Simple password protected identity checking service • Removes risk of charge-backs from cardholders repudiating an online transaction • Equivalent to Chip and PIN at a retail Point-of-Sale

  7. How it Works • Click for demo

  8. Improving payment efficiency – eWallets • Customer eWallet • Stores card details securely • Avoid entering card details with every online transaction • Secure cardholder login to eWallet – transaction reporting • Merchant eWallet • Merchant is provided with a subscription account id for the wallet account • Merchant can charge a customer using the cardholder’s subscription account. • Advantages • All the card details are stored on EMBOSS - no need for the merchant to be PCI DSS complaint • Merchant website only requires the cardholder to enter card details once • Useful for applications requiring recurring charges

  9. Sample E-Wallet Registration Page

  10. Driving down the cost of Online Payment Processing

  11. Cutting the cost of Integration • Re-direction model (EMBOSS pay page) • Cardholder is redirected to the EMBOSS website for entering the card details • All the card details are captured directly on EMBOSS for processing • API model (Merchant generated pay page) • Merchant website presents the card capture pages to the customer • Card details submitted to EMBOSS for processing • YESpay offers 2 integration methods • YESpay Merchant Plug-in installed on the Merchant’s web server • HTTP POST method does not require any YESpay software installation on the merchant website • Simple to integrate and can be supported from any web application platform • Web application only requires the EMBOSS merchant details and the password to start processing transactions • Reduced support as no installation of the merchant plug-in

  12. Offer to Website Developers • Free Simple to integrate e-Merchant Website Payment Plug-in Toolkit (FREE) • No formal bank testing required (Pre-approved) • We provide integration support (FREE) • We provide validation testing service (FREE) • End to End process including testing takes 5 – 10 days

  13. Traditional PSP Processing Fees • Setup & Annual Costs • Monthly Fees: Acquiring banks / PSPs • Transaction Charges: %age of transaction plus fixed transaction fee • 3D Secure authenticated transaction Y/N • Example Costs   Set-up Recurring Costs Merchant Service Charges Generic Acquiring £200 £25 2.5 - 3.5% per credit card transaction plus ~1% of trans £0.30 - £0.45 per debit card transaction Source: www.electronic-payments.co.uk

  14. YESpay Payment Processing Fees • Example Costs: Annual turnover£250K average trans value £20 YESpay Charges: £40 Setup fee FIXED £49.50 per month up to 1250 trans / mth Total Annual Cost = £634 ~4p / trans • NO annual or maintenance fees • NO per YESpay Transaction Fees or Percentage of Transaction Charges (other than IMA charges) • NO Settlement Fees • Same payment platform used for Chip and PIN payment processing

  15. YESpay IMA Charges Authenticated (VBV / SecureCode) Credit Card ~2%- 2.5% Debit Card ~18p – 25p Unauthenticated Credit Card ~2.4% - 2.9% Debit Card ~25p – 30p Costs depend on: business’ average transaction value transaction frequency perceived security risk exposure level online turnover how long the company has been trading Internet Merchant Accounts (IMA)

  16. YESpay Background • Operating since 2002 as Payment Service Provider (PSP) • Headquartered in London with development & support centre in India • EMBOSS - Multi-channel retail managed payment service • Verified-By-Visa / MasterCard SecureCode compliant e-commerce payments • EMV national payment services supporting EPOS, Kiosk and Mobile POS payments • Fully acquirer pre-accredited IP-based Payment Gateway Service • Highly secure payment services – PCI-DSS accredited by Visa and MasterCard • Focus on Europe, USA and Asia Pac markets • Channel sales strategy • Payment Services Delivered through Partnership > 300 partners • Recurring revenue streams for YESpay and its partners • Low-cost, high-performance alternative to expensive ‘in-house’ payment solutions

  17. Customer References dolcis

  18. EMBOSS Payment Processing Service • Turning Internet Promises into Profit • Our solutions provide a substantial return-on-investment • You can deploy quickly with low integration and no ongoing maintenance costs • The Right Technology • Built on flexible and open technology platforms for easy integration • Support the broadest set of platforms and open standards • A Complete Solution • Exclusively targeting e-commerce and Chip & PIN business initiatives • Supports proven cryptographic standards and PCI-DSS accredited • Multi-acquirer accredited • Market Tested Product Technology • Our track record in delivering secure payment solutions is second to none • Supported by an extensive customer base

  19. Any e-commerce strategy has to be centred on a powerful, secure and cost-effective on-line payment platform. Enable your retail website with YESpay’s EMBOSS Internet payment service to securely authorise and settle high-volume on-line payment transactions with multiple processors and acquirers. SEE US ON STAND E535 Questions? sales@yes-pay.com +44(0)20 8370 6822 www.yes-pay.com

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