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Business Plan Presentation MobiHealth

MobiHealth is a mobile phone application designed to assist Lady Health Workers in Pakistan with their work. Our mission is to be an essential part of their work by providing useful tools and insights. With partnerships in Pakistan, a multi-functional application in Urdu language, and a donation-based revenue model, we aim to make a positive impact in the healthcare sector.

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Business Plan Presentation MobiHealth

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  1. Business Plan Presentation MobiHealth

  2. MobiHealth • Venture Mission and Strategy • Business environment • Execution • Risk Analysis • Key Assumptions and Financials

  3. Mission We want to deliver an application which helps Lady Health Workers execute their work in Pakistan.

  4. Strategic Intent To be an essential part of the work of Lady Health Workers • Key actions: • Partners in Pakistan (government, health organizations etc) • Local know-how and insights • First health application in Urdu language • Multi-functional application (3 different features)

  5. Our Earnings Logic • The application is downloadable from the company website for free. Gathering donations from companies, organizations and private investors

  6. Business Environment • Target market • Customers • LHW organization, Pakistani government • Target end-users: • LHW’s • Product/Service concept • Mobile phone application that provides useful tools for Lady Health Workers • Competition (direct and substitution) • Other health applications available for mobile phones • Telemedicine (not mobile application) • MobiLink

  7. Project Execution Key Milestones: • Prototype • Business plan • Getting partners • Demo version • Fully translated to Urdu • Testing application in Urdu and English • Final sales pitch

  8. Risk Analysis • ACTIONS • Market • Making contacts in market area, develop further application • Contact LHWs in Pakistan and inquire needs, opinions etc. • Technology/Product • Possible R&D partners in market area • Professional assist from Finnish contacts RISKS • Market • Promotion, how and when? • LHWs reluctant to adopt mobile phone applications • Technology/Product • S40 technology is limited • Lack of knowledge of S40 technology • How the SMS-based communication feature is integrated.

  9. Financial • Three possible lines: • 1. Sell business idea • 2. Establish company • 3. Give it out for free, fund-raising from private investors and organizations

  10. Financial Based on line 2: Price: 5 € Cash flow forecast: Negative cash flow for 18 months Tekes funding covers cumulative deficit of 4 800 € See following charts for further details

  11. Expenses

  12. Applications sold

  13. Financial Based on line three: Giving application free of charge The goal is to cover all costs with donations only 385 000 € over four years A great effort on fund raising, active promotion and visiting events, fairs etc. See following financial sheet for forcasted donations and costs

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