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Jim Schwab Global Alliances Director, Clarabridge jim.schwab@clarabridge.com +1.585.261.9433

Jim Schwab Global Alliances Director, Clarabridge jim.schwab@clarabridge.com +1.585.261.9433. Clarabridge at a Glance Leading provider of Text Analytics for unstructured content. Industry Thought Leader 7 th fastest growing software company 1. 100% Focus on CEM/VOC 200+ CEM projects

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Jim Schwab Global Alliances Director, Clarabridge jim.schwab@clarabridge.com +1.585.261.9433

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  1. Jim Schwab Global Alliances Director, Clarabridge jim.schwab@clarabridge.com +1.585.261.9433

  2. Clarabridge at a GlanceLeading provider of Text Analytics for unstructured content • Industry Thought Leader • 7th fastest growing software company1 • 100% Focus on CEM/VOC • 200+ CEM projects • Proven Multi-Source Solution • Enterprise Standard across Fortune 1000 Market Leader Market Favorite • Drive Value for our customers • Advanced, End User Friendly Technology • Industry Expertise • Experience and Best Practices 1Inc. 500 Representative Customers

  3. Explosion of Feedback Data

  4. Universal Customer Analytics

  5. Transforming Feedback into Insight

  6. Auto classification and sentiment scoring drive reporting Unstructured content is organized into category themes, fine tuned for your client’s business Each word is scored for sentiment that is tuned for your client’s unique business & language

  7. Complete Spectrum of Customer Sentiment Please provide any additional details Suscipitullamcorperullamcorper, populusexputoletatiobene. Suscipitbrevitas, tamengilvusdecetpagusexputoantehabeo, comis. Pagusmelior, suscipereutrumreproboluptatumfacilisisrotoillumlobortis. Et usitastevereorgeminout, captofatuasecundumblanditimmittout. Usitasulciscorillumvel ex euventosusfacilisimaraplaganislantehabeo. The beds were too soft, but the manager was kind.In praesentinhibeoodioveroauguezeluserosdignissim neo utdamnumconsequatiusto. Wisi ea ymoaugue, indolesletatio, dignissim. Conventiooppetopropriusvelloquorbis gravis qui iriureindolescommoveofeugaitbrevitas. Suscipitullamcorperullamcorper, populusexputoletatiobene. Suscipitbrevitas, tamengilvusdecetpagusexputoantehabeo, comis. Pagusmelior, suscipereutrumreproboluptatumfacilisisrotoillumlobortis. Et usitastevereorgeminout, captofatuasecundumblanditimmittout. Usitasulciscorillumvel ex euventosusfacilisimaraplaganislantehabeo. In praesentinhibeoodioveroauguezeluserosdignissim neo utdamnumconsequatiusto. Name: Ijeilly@mymail.com Location ID: 72363 Date of Visit: 05/23/2011 Every clause, each verbatim, across all sources scored and tuned

  8. Partnership Programs • Alliance (referral) • Simple and easy, get us working together • 10% referral fee • Access to Clarabridge eval environment • Commercial enablement, access to partner kit, training to enable early stage conversations for lead gen activities • Resell • 20-40% discount off list depending on many variables • Customized contract to partner requirements • OEM • Embed Clarabridge technology • Highly customized contracts

  9. Alliance referral programWhat does this look like in practice? • Indentify complementary joint value prop….write it down • *Lead gen activities, eg. Account planning • Best to find a few friendly partner clients to “try out” our joint value proposition • Close collaboration in the beginning and ongoing communication is important • Initial client conversations take place with support from Jim Schwab • Lead identified • Bring in Clarabridge sector expert and agree joint approach • Clarabridge works deal through sales process • Implementation, training and ongoing support work is driven by #1 (above) *Other possibilities: participation in CB marketing events, intro to sales team, build relationships with CB account managers

  10. OEM partners Direct enterprise sales team Clarabridge sales channels Partners Technology / Telco Retail / CPG Manufacturing Travel / Hospitality Financial / Insurance International

  11. Partner EcosystemOEM, Resellers & Alliance

  12. Integration API Enhancements Salesforce Connector

  13. How do I get data into\out of Clarabridge? Reports Files Clarabridge • APIs • Report APIs BI solutions Micostrategy Cognos Business Objects many others…. DB Access DB Extracts ETL Tools • Event Handler • Trigger actions to external systems Connectors Excel from Navigator • APIs • Adhoc Upload API Clarabridge UI

  14. API Enhancements New API Services Available in 5.0: • Categorization API • Create a model using Theme Detection • Reporting API • Create reports using Words & Relationships • Create project-wide reports • Dataflow API • Monitor dataflow completion via an API

  15. Salesforce Connector • Joint Salesforce and Clarabridge customers can now analyze their data directly in Navigator • Measure Voice of the Customer initiatives by including your support data • Full data pulls and specific keyword searches are supported • Suggestion: Start with the “Customer Support” Industry Standard Template to effectively analyze your data

  16. THANK YOU! Jim Schwab Global Alliances Director, Clarabridge jim.schwab@clarabridge.com +1.585.261.9433

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