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What do Customers Want from Insurance

What do Customers Want from Insurance. Pauline Blight-Johnston. The only thing we sell is a promise to pay a claim. Certainty Fair Outcome Trust Peace of Mind. 3 Simple Needs. Die to soon Live to long Can’t earn money so why do we make it so hard…. 3 Basic Principles. Access

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What do Customers Want from Insurance

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  1. What do Customers Want from Insurance Pauline Blight-Johnston

  2. The only thing we sell is a promise to pay a claim

  3. Certainty • Fair Outcome • Trust • Peace of Mind

  4. 3 Simple Needs Die to soon Live to long Can’t earn money so why do we make it so hard…..

  5. 3 Basic Principles Access Affordability Simplicity

  6. Access Adviser trust Direct For more

  7. Affordability Longevity Benefit arms race Pricing sophistication

  8. Simplicity Medicals Financial Predictive underwriting

  9. Do we even know who our customer is?

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