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jim@crupi.com. Computer: What Gender?. In order to get their attention, you have to turn them on They have a lot of data, but are clueless They are suppose to solve your problems, but half the time they are the problem
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Computer: What Gender? • In order to get their attention, you have to turn them on • They have a lot of data, but are clueless • They are suppose to solve your problems, but half the time they are the problem • As soon as you commit to one, you realize that, if you had waited a little bit longer, you could have had a better model. Women Felt Computer was Masculine
Computer: What Gender? Men Felt Computer was Feminine • No one but their creator understands their internal logic • Language used to communicate with other computers is incomprehensible to anyone else • Even your smallest mistakes are stored in long-term memory for later retrieval • As soon as you commit to one, you start spending half your paycheck on accessories
Transformation There is a moment when the center feels in its bones that the ground beneath it is moving, whether it likes it or not.
Change is hard because peopleOVERESTIMATEthe value of what they are giving up andUNDERESTIMATEthe value of what they may gain by giving it up
Trends • Ubiquity of Information • Branding technology [Apps] • Aging population changes capital use • Global integration • Capital flows, migration, and demographics to south andmidwest • Technology integration changes business design and nature of competition • Interest rates rise • Information exhaust generates money making opportunities • Collaboration becomes work norm as do virtual companies supported by networks, common values and objectives
New Realities • Value leads quality • Belief for knowledge • Take away my resources [Vietnam] • Decision Speed [Cycle Authority Up, Tip of Customer ] • Aim beyond what you can plan for • Market of customers > every customer a market • OODA • Not What I Say, It is what you hear
Paradigm Shifts Separate Networks Integrated Networks Dedicated Bandwidth Shared Bandwidth Low Integration High Integration Limited Standards Global Standards Few Suppliers Global Sourcing Low Satellite Capacity High Satellite Capacity High Cost Storage Low Cost Storage Low Service Integration High Service Integration
Five Questions • What business are we in? • How do we get closer to the customer? • What kind of business model can we create? • Where do we digitize our business? • How do we build A global presence?
Know Your Engine Engine Motorcycles Automobiles ? ? Snowmobiles Outboard Motors ? ? Lawnmowers Generators
Breakout Not what to think, but how to think! You are a NAILBA competitor – What would you do to take business away from you.
Three Organizations Source: Adapted from McWhinney, Norokosky, Smith and Webber.