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Presentation to HPAG by:

Presentation to HPAG by:. Interpretive Solutions, Inc. in association with Leisure Business Advisors, LLC & O’Reilly Public Relations. June 7, 2010. Overriding Significance. The physical and historical geography of Fort Monroe- Old Point Comfort demonstrates how the natural

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  1. Presentation to HPAG by: Interpretive Solutions, Inc. in association withLeisure Business Advisors, LLC &O’Reilly Public Relations June 7, 2010

  2. Overriding Significance

  3. The physical and historical geography of Fort Monroe- Old Point Comfort demonstrates how the natural environment shapes human history, and how human endeavors profoundly affect natural landscapes.

  4. The English colonization of Virginia interrupted and irremediably changed thousands of years of the use and occupation of this land by American Indians, an early harbinger of a continuing pattern of loss and reuse of American landforms.

  5. The African American experience at Old Point Comfort, from the earliest Colonial times to the present day, reflects a long, continuing struggle for freedom and equal rights.

  6. Events that occurred at Fort Monroe during the Civil War era shaped American society, culture and the American experience.

  7. The history of Fort Monroe reflects the evolving response of the nation to an ever-changing array of threats.

  8. Recreation and leisure activities have been part of the Fort Monroe experience almost as long as the fort has existed. The Chamberlin reminds us of the energy and excitement that characterizes the ever-evolving resort community of Old Point Comfort, with its hotels having been among the most famous in the nation.

  9. - Each theme is closely related to the others, but each has its own narrative force. - Together they create a continuum of history at Fort Monroe from geological times to the present – a spectrum of American history, all in one location.

  10. 1. DAY VISITORS - Heritage seekers - Recreation seekers 2. LONGER-STAY VACATIONERS - “Twenty-somethings” - Gen X families - Baby boomers - Multi-generational families

  11. 3. LEARNERS - School groups - Teacher learners - Distance learners - Adult (life-long) learners 4. RESIDENTS AND OFFICE WORKERS

  12. Town Hall meetings • Meetings with stakeholders • Survey Monkey • Formal SIR survey ______ • National internet panel • Recreational travelers • 2/3 of respondents were Virginians • The rest: Pennsylvania, North Carolina, Maryland and D.C.

  13. Two-thirds of respondents prefer beach vacations Affordability, atmosphere and relaxation/tranquility were the highest rated vacation attributes 37% had heard of Fort Monroe; 19% had visited Preferred name: “Fort Monroe at Old Point Comfort” 67% want museums=Civil War, Indian, Fort Monroe themes Nearly 50% interested in a “living history” experience 50%-plus willing to pay extra for the experience

  14. 1. School programs: inquiry-based learning 2. Teacher institute model: training the trainer 3. Distance learning

  15. 1. The Casemate 2. Hampton History Museum 3. Museum of the Confederacy 4. Virginia Living Museum 5. Virginia Museum of Natural History 6. Virginia War Museum

  16. Contraband Historical Society Chesapeake Bay Foundation 3. National Park Service 4. Virginia Department of Game and Inland Fisheries 5. Virginia Modeling, Analysis & Simulation Center (VMASC) 6. Virginia Sesquicentennial Commemoration of the American Civil War, City of Hampton

  17. 1. Coast Defense Study Group Governor’s School for Science and Technology (Hampton) 3. Hampton City Schools 4. Newport News Public Schools 5. NASA 6. The “Historic Triangle” (Colonial Williamsburg, Jamestown Settlement, Historic Jamestowne, Yorktown Victory Center, Yorktown Battlefield) 7. Virginia Council on Indians 8. Virginia Dept. of Conservation and Recreation 9. Virginia Tourism Corporation

  18. 1. Captain John Smith Chesapeake National Historic Trail 2. Chesapeake Bay Gateways Network 3. Chesapeake Treasured Landscape Initiative 4. Star-Spangled Banner National Historic Trail 5. Virginia Birding and Wildlife Trail 6. Virginia Civil War Trails 7. Virginia Indian Heritage Trail 8. Washington-Rochambeau Revolutionary War Historic Trail

  19. Security Climate controls, including control of natural light High ceilings, 15-18” feet high for display of large items such as flags, banners, and other items Flexible interior spaces for specific uses Wide doorways and delivery entrances ADA compliance Flood potential Parking conditions/transportation Restrooms

  20. Phase 1: 1-3 Years Phase 2: 3-5 Years Phase 3: 5-10 Years Phase 4: 10-15 Years

  21. Phase • Open VC Lobby • Keep existing attractions—Casemate Museum, bandstand, Chapel, fortress structure, lighthouse, Battery Irwin, I-Pod and map tours, Lincoln gun and parade ground, live oaks, beaches, etc. • Add signage--directional and interpretive • Open nature center in RV building • Establish conservation fee

  22. Welcome area (approx. 4,000 SF – blue shade)

  23. 1. Go green: limit auto traffic. Hub parking at VC 2. VC rents carts, bikes, segue ways; has shuttle service 3 Dedicated ADA parking near East and North Gate 4. Dedicated beach parking for recreation

  24. Concession-run dormitory for teacher programs • NPS opens MARS Building inside moat • Partner assisted exhibits in VC • Expand educational program • Open VC gift shop with partners

  25. National internet panel Developed as interpreted space (NPS as partner)

  26. Planbased on FMA mainly serving as landlord for a diverse range of future uses Most operations by partners, tenants or concessions FMA provides tourism infrastructure and core public programming, supported by a conservation fee paid by visitors.

  27. National Park Service (NPS) is main partner with part of Fort Monroe eventually an NPS unit. Requires Congressional legislation. FMA builds an extensive partnership network with museums, recreation providers, and educational organizations through a Request for Proposals (RFP) process.

  28. FMA provides overall administration and marketing efforts. FMA strives to maintain a cash-flow neutral approach after expenses. It would not aim to profit from its interpretive partners for their involvement at Fort Monroe, but would also not subsidize them.

  29. Visitors start Fort Monroe experience at VC PX as VC space is more than adequate Old Point Comfort Foundation as fund-raising arm and producer of core VC permanent exhibit gallery.

  30. FORT MONROE at Old Point Comfort At Last, OPEN FALL 2011 Beaches, Marina, Waterfront, Relaxation, History I-64 Exit 268, Fort Monroe • Introduce the Brand • Create Awareness • Promote Public Programs

  31. Attract our Target Audience

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