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User Centered Design at Elsevier

User Centered Design at Elsevier. The End-user in the Driver’s Seat. Jaco Zijlstra Colloque de l'Académie des sciences "Évolution des publications scientifiques - Le regard des chercheurs“ – Les 14-15 mai 2007. User Centered Design Process.

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User Centered Design at Elsevier

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  1. User Centered Design at Elsevier The End-user in the Driver’s Seat Jaco Zijlstra Colloque de l'Académie des sciences "Évolution des publications scientifiques - Le regard des chercheurs“ – Les 14-15 mai 2007

  2. User Centered Design Process • Design usefulness and ease of use into the user experience • Emphasis on the user, the goal is to achieve a high level of usability • Begin as early as possible in the product development cycle • Iterative and rapid … allows for quick changes

  3. Understand • Know the users, their tasks, and their goals • What information resources and tools do they currently use? • What are their organization’s procedures? • What are their key tasks and how do they accomplish them? • What problems do they encounter daily?

  4. Design • Design to fit the user and their tasks • Decisions based on user data • Basic Design Principles • Simplicity • Consistency • Accessibility • User control (undo, exit) • Task efficiency • Clear error communication • Readability (visual presentation) • Aesthetics (graphics)

  5. Evaluate • Evaluate the UI, not the user • Key measures – • Efficiency • Effectiveness, Error Rate • Satisfaction • Pitfalls – • Design change based on one comment • Observation is best, users can’t report what they actually do • Over design for non-critical or uncommon tasks

  6. Scopus: a case study

  7. Who were involved? • 20 Development partners • 30+ rounds of user testing • 5 institutes per test • 25 users per test • Librarians, professors, researchers, PhD students, graduate students,… • Pour comprendre comment les scientifiques: • Recherchent • Trouvent et • Évaluent les documents et les informations scientifiques

  8. Most common search frustrations • There is too much, it is overwhelming • How can I narrow down sensibly and exactly? • How much have I missed ? • Good searching is too complicated • Difficult to find all articles from one author • Why can’t I search everything from one point ?

  9. High level use cases • Finding (new) articles in a familiar subject field • Getting an overview/understanding of a new subject field • Finding author-related information • Articles by a specific author • Information to help evaluating a specific author • Author contact information • Staying up-to-date

  10. First step: content is king • 15.000 revues académiques • Dont plus de 550 revues en « Accès Libre » • Dont presque 600 de revues Françaises • 30 millions de résumés portant sur les 40 dernières années • Dont 800.000 de résumés en Anglais portant sur des articles en Français • 265 millions de références ajoutées à tous les résumés depuis 1996 • 250 millions de pages Web scientifiques via Scirus • 13 millions de brevets • Contenu mis à jour quotidiennement

  11. Start broad, then refine and sort

  12. Enter name in Author Search box Searching for an author Step1

  13. Available information Which S. Albracht are you looking for? Select your author Step2

  14. Unique Author ID & matched documents Author details Step 3

  15. Excluding self citations Citation overview Step 4

  16. Conclusions • Benefits of user-centered design • Ensures that what is developed is useful • Improves the user experience • Gives ownership where it belongs: the eventual users • Reduces the need for librarians to train their users on the products they buy

  17. Nous vous remercions de votre attention!

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