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Intro to Marketing Mr. Bernstein

Intro to Marketing Mr. Bernstein. Promotions. Advertising. Sales Promotions. Promotional Elements. Publicity. Personal Selling. Intro to Marketing Mr. Bernstein. Estimate Advertising Costs for a Product or Event: 1. Newspapers 2. Magazines 3. Direct Mail

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Intro to Marketing Mr. Bernstein

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  1. Intro to MarketingMr. Bernstein Promotions Advertising Sales Promotions Promotional Elements Publicity Personal Selling

  2. Intro to MarketingMr. Bernstein Estimate Advertising Costs for a Product or Event: 1. Newspapers 2. Magazines 3. Direct Mail 4. Outdoor Advertising (ie Billboards) 5. Directories (ie Yellow Pages) 6. Transit Advertising (ie subway cars) 7. Television 8. Radio 9. Clothing and other labeled items Internet: 10. Pay Per Click, 11. Search Engine Optimization, 12. Email campaign, 13. Social Media

  3. Intro to MarketingMr. Bernstein Estimate Advertising Costs for a Product or Event: Cite websites used Answer: How can advertising effectiveness be measured? Estimate the cost of in-house staff producing website and social media content.

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