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Sports & Entertainment Marketing Mr. Bernstein

Sports & Entertainment Marketing Mr. Bernstein. Sponsorships Stadium naming can bring in large revenues Examples ? Carrier Dome, Syracuse University ($2.75mm); KFC Yum Basketball Center , Louisville University ($13mm) Shoe and uniform manufacturers may pay to become exclusive providers

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Sports & Entertainment Marketing Mr. Bernstein

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  1. Sports & Entertainment MarketingMr. Bernstein Sponsorships Stadium naming can bring in large revenues Examples? Carrier Dome, Syracuse University ($2.75mm); KFC Yum Basketball Center , Louisville University ($13mm) Shoe and uniform manufacturers may pay to become exclusive providers Examples? Nike and University of Oregon ($2mm+ annually through 2018); Adidias and Michigan ($7mm+ annually ) Licensing is the legal right to reproduce a team’s logo on clothes or other items Examples? UPS is official package shipping company for 60+ major football schools including the Big Ten (estimated $20mm)

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