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Intro to Marketing

Intro to Marketing. Mr. Bernstein Target Markets and Market Segmentation September 25, 2013. Intro to Marketing Mr. Bernstein. Target Market The first step in marketing: define the Target Market A group of individuals or companies willing and able to buy a particular product.

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Intro to Marketing

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  1. Intro to Marketing Mr. Bernstein Target Markets and Market Segmentation September 25, 2013

  2. Intro to MarketingMr. Bernstein Target Market The first step in marketing: define the Target Market A group of individuals or companies willing and able to buy a particular product

  3. Intro to MarketingMr. Bernstein Target Market: Segments Should be able to segment Target Markets Target Market segment should be measurable Segment should be large enough to be profitable Segment should be reachable

  4. Intro to MarketingMr. Bernstein Finding Your Customers Identify Why There is Buying Interest – What Are the Features and Benefits They Desire? Segment the Target Market – Demographics, Psychographics, Geographics Research Your Customer!

  5. Intro to MarketingMr. Bernstein Segmenting Markets Demographics - personal characteristics Age Gender Disposable Income Ethic Background Others?

  6. Intro to MarketingMr. Bernstein Segmenting Markets Psychographics – personal motivations Attitudes Activities Values

  7. Intro to MarketingMr. Bernstein Segmenting Markets Geographics – locations Home Work Online Other methods of categorizing segments include buying behaviors, product usage, benefits derived

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