Linkedin Social Selling Ebook 2016
Sometimes a little controversy sparks amazing progress. When Ken Krogue, president of InsideSales.com, teamed up with LinkedIn’s Ralf VonSosen on a webinar about the death of cold calling in 2013, they had no idea how much impact it would have. Some in the industry expressed concerns over associating LinkedIn with cold calling. Professional sales teams use LinkedIn to do pre-call research and build relationships, but “cold calling” remains a popular term because nobody knows what else to call it. Krogue and VonSosen shared the social selling best practices that enable salespeople to stop cold calling and start connecting with more prospects and customers.
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