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Welcome

Welcome. Dial in: Conference Line #: 1-877-885-3221 Passcode : 5775274 To mute and unmute your line, press * 6. Feel free to use the chat function to share thoughts or questions. . Agenda. Welcome and Roll Call Check In Case Study and Tips: Events

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Welcome

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Presentation Transcript

  1. Welcome Dial in: Conference Line #: 1-877-885-3221 Passcode: 5775274 To mute and unmute your line, press *6. Feel free to use the chat function to share thoughts or questions.

  2. Agenda Welcome and Roll Call Check In Case Study and Tips: Events Tips: Interns and Social Media Support Update on Microgrants Next Steps

  3. Check In What did you try coming out of the last webinar? What worked? What didn't? Please type your responses into the chat.

  4. Case Study:Texas Advocacy Toolkit Contents: • Links to Medicaid expansion petition, “Thunderclap,” and visuals • Partner’s “share your Medicaid story” resources • Example tweets & hashtags (#Advocate4Medicaid, #TxMM) • Example FB posts

  5. Online Materials with Consistent Branding Case Study:Texas Used similar colors and images to make materials recognizable, cohesive.

  6. Case Study:Texas Collaboration Before, during, & after event, worked with dozens of groups to get out the ‘Texas Medicaid Matters’ message! • Shared efforts involving: • Online event promotion (email, FB, Twitter) • Live tweeting • Interacting with audiences during event

  7. Sharing Images & Info Post-Event Case Study:Texas • Thunderclap • Infographic • “Testimonial-style” photos

  8. Case Study:Texas Measuring Impact • From 11 event-related FB posts on the KidsWellTexas page, we: • received 204 likes • 131 shares • 10 comments • 14 new pages likes

  9. Using Social Media For Events Tips and Tools

  10. Get Organized • Goals/KPIs/Tracking • ID Champions/Support • The Perfect Hash Tag • Event Management • Hybrid • Virtual • Editorial Calendar • Before • During • After Integrates with FB Page

  11. Champions:Experiment with Amplifier Tools

  12. Don’t Forget Traditional ChampionCultivation “It is easy to set up and you know people tweet. But the downside from being one-up opportunity – you don’t get tweets throughout the day.” – Paul Young, charity:water

  13. PromoteMultiple Channels

  14. Use Social Media To Build Excitement and AnticipationClear Call To Action

  15. Conversions Track conversions for petitions, donations, email sign-ups so you know what your conversion rate is ….

  16. Set-Up Trackingand Measurement for Hashtags • Track who used the #hashtag and mentions. • Identify what sample tweets worked best.

  17. During the Event • Hybrid: At the offline event, share what’s happening online with live tweeting or streaming • Virtual: Use chat clients and have a moderator or webinar

  18. Hybrid: Live Tweeting and Streaming • Pre-schedule mundane stuff • Live tweet the rest • Keep conversation going • Pay attention • Use rich media • Link back to earlier tweets • Follow others at event • Keep search on hashtag going • Curate/document as you go

  19. Hybrid: Offline/Online Connections

  20. Hybrid: Offline/Online Connections Twitter Fall

  21. HybridSignage Twitter Fall

  22. Hybrid: Audience Interaction http://www.google.com/moderator/

  23. Hybrid: Audience Interaction

  24. Virtual Chat Events:Tools & Tips

  25. After the Event: Document

  26. AARReview Metrics

  27. Increasing Capacity

  28. Increasing Capacity

  29. Increasing Capacity

  30. Spreading Across Staff

  31. Tips for Working with Interns Recruit on social channels Make it a team effort led by the intern Make training part of the assignment Give interns a safe place to talk internally Lean on interns for learning the tools Reverse mentoring

  32. Tasks for Interns • Account Creation/Customization • Social Media Research, Benchmarking, Influencer Research • Template Creation • Social Media Monitoring Reports • Blog Drafts or Research for Blog Posts • Post Videos • Repurpose Content for Facebook • Answer Comments on Facebook • Create Lists on Twitter • Write and Schedule Tweets • Collect or Visualize Measurement Data

  33. Mid Terns

  34. Microgrants

  35. Next Steps What action step will you commit to trying between now and the next call? Type your responses into chat and we’ll ask you to unmute (*6) to share.

  36. Thanks! The next webinar is scheduled for: Tuesday, April 23, 2013 2-3pm ET/11am-12pm PT Please contact your Spitfire coach if you have any questions about today’s presentation.

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