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Convince me

Convince me. Building Relationships with Influencers and Brand Advocates. By Mannix Pabalan Digital Influencers Summit January 26, 2013 Thunderbird, La Union. The biggest convincing factor. Family Friends Colleagues Celebrities Personal Experience. Creates immediate affirmation … .

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Convince me

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  1. Convince me Building Relationships with Influencers and Brand Advocates By MannixPabalan Digital Influencers Summit January 26, 2013 Thunderbird, La Union

  2. The biggest convincing factor

  3. Family • Friends • Colleagues • Celebrities • Personal Experience Creates immediate affirmation …

  4. What is your Product? • Your product should be worth the try! • Your SERVICE should be 101% Your key to open doors for brand advocates

  5. Brand Influencers are those people who has personal ties with a person be it a friend, colleague or acquaintance physically or virtually • Brand Advocates are those experienced individual (sometimes compensated) on a particular product professionally engaged to give instant credibility… BRAND Influencer and advocates

  6. No Hard selling …

  7. HOW DO YOU FIND THEM???

  8. Engage them • Take care of them • Meet them offline • Social event • Welcome them What now?

  9. brand advocates: • make up about 1% of a brand's active social connections and 0.1% of the total social participants• push up to 5% of a brand's social insights• Brand advocates are responsible for about 8% of company signal 'echoes'• begin about 8% of all brand-related discussions Why are they important

  10. People will follow for a good cause … Cutting edge

  11. Looking forward to be working with the influencers among you! Just a #digitalclik away!

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