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Neuroeconomic and Neuromarketing Research - Phdassistance

In this study, authors (Baron et al., 2019) stated that the charge of generalisation in relation to <a href="https ideas cannot be completely rejected. The design of the framework and the collection of test subjects were the most difficult aspects of the empirical element. While a quantitative expert interview was first planned, it looked that effectively contacting matching experts would be challenging. As a result, instead of a quantitative case study, a qualitative research strategy on the combination of theory principles was conducted.<br><br>For #Enquiry:<br>website URL: https://bit.ly/3EWMvtY<br>Ind

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Neuroeconomic and Neuromarketing Research - Phdassistance

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  1. NEUROECONOMIC AND NEUROMARKETINGRESEARCH FRAMEWORK FOR FUTURE MANAGEMENT RESEARCH DIRECTIONSFORPHD AnAcademicpresentationby Dr.NancyAgnes,Head,TechnicalOperations,Phdassistance Groupwww.phdassistance.com Email:info@phdassistance.com

  2. TODAY'S DISCUSSION Introduction Neuroscientificcomponents Relatedwork FutureofNeuroeconomicand NeuromarketingResearch

  3. INTRODUCTION "Neuromarketingasa topicofresearch maysimplybeconcernedwiththe application of neuro scientific approaches toexamineandcomprehendhuman behaviour in connection to marketers and marketingexchanges,"accordingtoLee andcolleagues. Thegoalofneuromarketingisto comprehend the consumer's thoughts and behaviours.

  4. The purpose of "neuromarketing," sometimes known as "consumer neuroscience," is to use neuroscientific methodologies to marketing-related challenges in order tobring findingsfromneurologytoconsumerbehaviourresearch(Baskaranetal., 2021). The objectives of neuromarketing studies aim to collect objective knowledge on theinnerworkingsofcustomers'brainswithoutrelyingonsubjectivereports,which havelongbeenthebackboneofmarketingresearch. Neuromarketers' choice of modality willbe based on a prioriideas and pilot research regarding important brain regions and activation patterns that may be usedtopredictrealbehaviour(Takemura,2021).

  5. NEUROSCIENTIFIC COMPONENTS Threemajorcomponentscanbeusedtodefine neuroscientific investigation: localization, connection, and representationarealltermsusedtodescribe how somethingislocated. Localizationisthe firstcomponent, and itinvestigates whether areas of the brain are required or adequate for specificbehavioursandskills. Thesecondcomponent,Connectivity,looksathow variousbrainregionscollaboratetointerpretinformation.

  6. For example, the V4 area of the occipital lobe is responsible for processing particular types of visual inputs, while elements of the prefrontal cortex are in charge of attention directionandconcentrating(Oliveiraetal.,2022). The fourth component, Representation, looks at the codes that data is stored and interpretedinthebrain,aswellasattemptsto"readout"orinterpretthosecodes. Understanding brain representation is critical for a variety of applied neuroscience projects, including reading aloud people's thoughts and experiences in real time to measuretheirmentalstateswhiletargetstimuli(e.g.commercials,goods,etc.)develop aroundthem(Glushchenko,2021).

  7. RELATEDWORK Theauthors(Karpova&Rozhkov,2019) reviewedthatthereare notable differencesbetweenthethesis'searly plansandthefinalstructure. Afterathoroughliteraturereview,theinitial ideaoffocusingonthefull neuroeconomicsandimplementinga worldwidesurveytodiscoverand differentiateregion-specificconsumer behaviourscededtoa neuromarketingintandem management. focuson withbrand

  8. Researchers(Rüschendorf, 2020) studied that thisshiftwas sparked by the disciplineofneuroeconomics'hithertounderappreciatedextent. Theliteraturesearchwas the most difficultcomponent ofeffective on the theoretical component. However, it turns out that the bulk of textbooks are only available in e-book format in university libraries, and newer versions are only accessibleasboundversionsonsite. As a consequence, the hypothesis provided in this work is mostly based on prior studies.

  9. Although the work's trustworthiness the other researchers (Varona Aramburu et al., 2019) reviewed to guarantee that the information reprinted is still current, it can't be excludedoutthat insuch a fast-paced and dynamic subjectas neuromarketingandneuroeconomics,newinsightshavealreadybeenachieved thatupdateorsupplementportionsofthiswork. Nonetheless,thelegitimacyoftheargumentisensuredbythefactthatallclaims arebasedonwell-foundedsourcesfromreputableexperts. Thetechniquesand conceptsofferedinthisthesis'theoreticalsectionare frequentlydebated.

  10. Onechargeraisedagainstmarketingisthatbrandpromotionmanipulates consumersonanunconsciouslevel,resultinginthecreationofnewdesires. Neuroscientificresults,ontheotherhand,haverevealedthathumanintentions arebiologicallydetermined.

  11. FUTURE OF NEUROECONOMICAND NEUROMARKETINGRESEARCH The researcher’s (Swg & Nuremberg, 2020) reviewed that neuroscience and consumer behaviour are two areasthatareexploringthehumanbrainfor marketingstrategysignals. Inthefieldofconsumerbehaviour,scientistsare employingstandardpsychologicaltestingtechniques in the hopes of better understanding how individuals (consumers) make a decision and what variables impactthosedecisions.

  12. In this sense, marketing does not generate fake demands, but rather demonstrates many methods to meet such needs. Furthermore, a thorough understanding of consumer preferences aids in the development of goods that are tailored to their needs. In this study, authors (Baron et al., 2019) stated that the charge of generalisation in relationtoneuromarketingideascannotbecompletelyrejected. The design of the framework and the collection of test subjects were the most difficultaspectsoftheempiricalelement.

  13. While a quantitative expertinterview was firstplanned, itlooked that effectively contactingmatchingexpertswouldbechallenging.Asa result,insteadofa quantitativecasestudy,aqualitativeresearchstrategyonthecombinationoftheory principleswasconducted. This proved to be a crucial and vital component, particularly for the quantitative survey'simplementation,sincethecasestudygaveabetterknowledgeofthetheory thatthesurveycouldpickupon. We can see that Neuromarketing's strength is that itcan get into subconscious prejudices that standard advertising approaches likefocus groups in advanced technology.Advancedneuroimagingtechniquesaimtodecreasemarketingfailures andboostmarketingsuccessinthefuture.

  14. GETINTOUCH UNITEDKINGDOM +447537144372 INDIA +91-9176966446 EMAIL info@phdassistance.com

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