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Social

Social. Newsbrands engage with social media. Using Twitter to grow audiences. Source: VOD Professional, survey May 2012. Newsbrands engage with social media. Producing some of the most popular news stories on Facebook. Source: VOD Professional, survey May 2012.

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Social

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  1. Social

  2. Newsbrands engage with social media Using Twitter to grow audiences Source: VOD Professional, survey May 2012

  3. Newsbrands engage with social media Producing some of the most popular news stories on Facebook Source: VOD Professional, survey May 2012

  4. The influence of mainstream media on social in boosting conversation, buzz and video views Kony 2012 – The story Human rights group Invisible Children released viral video, Kony 2012, highlighting the atrocities committed by Ugandan war lord Joseph Kony

  5. Kony 2012 – the video goes viral… A sudden boost of views occurred on 7th March Kony 2012 – The story Views boosted on the 7th. It wasn’t until the story was reported on 7th March by all the most important online and offline publications, including all major UK papers that the story went mainstream.

  6. Newsbrandsplayed a key role in triggering buzz about Kony 2012 Kony 2012 – The story Top 10 online publications by volume of articles

  7. The importance of mainstream media …in helping to create the most successful viral video of all time Kony 2012 – The story 7/8th March 5/6th March +611% Video views: 55m Social media buzz: 1.5m Google Searches: Index 10 Video views: 9m Social media buzz: 238k Google Searches: Index 3 NEWS +630% +333% Sources: Video views, Invisible Children Social media buzz, Prophesee Google searches, Google Insight for Search

  8. Contact us info@newsworks.org.uk+44(0)20 7839 8935

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