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Taking Caribbean Excellence to the World

1. Taking Caribbean Excellence to the World. THE CREATIVE INDUSTRIES & GREEN TECHNOLOGY. DESIGN, SUSTAINABILITY & MARKET ACCESSIBILITY FOR CARIBBEAN CREATIVE INDUSTRIES Presentation for the Green Growth Investment Forum II 6 – 7 October 2011 Brussels. Kayanne E. Anderson Esq

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Taking Caribbean Excellence to the World

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  1. 1 Taking Caribbean Excellence to the World THE CREATIVE INDUSTRIES & GREEN TECHNOLOGY DESIGN, SUSTAINABILITY & MARKET ACCESSIBILITY FOR CARIBBEAN CREATIVE INDUSTRIES Presentation for the Green Growth Investment Forum II 6 – 7 October 2011 Brussels Kayanne E. Anderson Esq Consultant, Creative Industries Caribbean Export Development Agency

  2. Create to Survive? Create to Thrive!

  3. Caribbean Export • Caribbean Export is the only regional trade development and investment promotion agency in the African, Caribbean and Pacific (ACP) Group. • The Agency was established in 1996 by an Inter-Governmental Agreement as the trade promotion Agency of the 15 Member States of CARIFORUM. In July 2005 it assumed an investment promotion mandate after the 14th CARIFORUM Council of Ministers meeting. We are all about promoting the competitiveness of the private sector through the enhancement of their export capability both intra-regionally and extra-regionally.

  4. Caribbean Export manages the 10th EDF Regional Private Sector Development Programme (RPSDP) 5 years - 34.6 Million Euros: 28.3 million from the EDF • “The overall objective of the 10th EDF RPSDP is to contribute to the gradual integration of CARIFORUM countries into the world economy enhancing regional economic growth and by extension alleviate poverty.” To do this we need to become more competitive

  5. …Caribbean Export’s HELIX MODEL Competitiveness & Innovation Trade & Export Development Production Capacity Business Management Research & Development (Innovation) Marketing & Sales The WHERE The WHAT The HOW Innovation DAGS Private Sector Involvement BSO Support Effective Storytelling Creativity Focus Build capacity Specific Sector Focused Harnessing our culture Market Intelligence Take advantage of Trade agreements IP Rights – Brand Ownership Standards and Quality In Market trade activities

  6. * Creative Industries

  7. Green… • About life on earth • About connectedness of life on the planet • Culture & creative intellect is the connector • Caribbean economies have a competitive advantage in cultural & creative industries – great potential, need for intensified focus on export –readiness, new markets • Versus language politics • Caribbean Export’s role as the Bridge!

  8. BEYOND THE USUAL SUSPECTS Taking Caribbean Excellence to the World • Research & Development • Technology • Architecture & Engineering • Green Build Project for region • Youth Entrepreneurship • Honeycomb: Culture as the Glue

  9. Taking Caribbean Excellence to the World

  10. CREATIVE INDUSTRIES CONNECT…

  11. 11 Taking Caribbean Excellence to the World Caribbean Export’s Creative Industries Programme 2011 – 2015 THE FOCUS Develop a cohesive framework which builds out the economic potential of the industry through Participant Engagement, Specialized Training, Export Preparedness and Market Access. Its about better marrying the business of creativity with the creative talent of the region

  12. 12 Taking Caribbean Excellence to the World Caribbean Export’s Creative Industries Programme 2011 – 2015 FOUNDATION PROGRAMME ELEMENTS • Special focus on CI market intelligence gathering • Specialized training for industry participants • Regular Industry engagement activities to foster innovation, idea sharing and product development collaborations for practitioners in the areas of Design, Architecture, Engineering, R &D, Art & Craft, Music, ICT, Textile and Food • Design Caribbean to build more on creating market access for creative brands

  13. 13 Taking Caribbean Excellence to the World Caribbean Export’s Creative Industries Programme 2011 – 2015 FOCUSING ON SUSTAINABILITY • facilitating the sustained development of new INTELLECTUAL PROPERTY by CARIFORUM • Driving regional patentable technologies, systems and solutions for wealth creation • Creativity parks for the youth to spark and develop innovation projects • Establish Prototype facility for the region • Creating synergies between CI sector and other economic sectors

  14. 14 Taking Caribbean Excellence to the World Caribbean Export’s Creative Industries Programme 2011 – 2015 FOCUSING ON SUSTAINABILITY • facilitating the sustained development of new INTELLECTUAL PROPERTY by CARIFORUM • Driving regional patentable technologies, systems and solutions for wealth creation • Creativity parks for the youth to spark and develop innovation projects • Establish Prototype facility for the region • Creating synergies between CI sector and other economic sectors

  15. 15 Taking Caribbean Excellence to the World Caribbean Export’s Creative Industries Programme 2011 – 2015 DEVELOPING COMPETENCE • ENHANCING THE COMPETITIVENESS OF CREATIVE INDUSTRY PRACTITIONERS THROUGH THE DEVELOPMENT OF KNOWLEDGE AND CREATIVE INNOVATION CENTERS

  16. 16 Taking Caribbean Excellence to the World Caribbean Export’s Creative Industries Programme 2011 – 2015 POLICY AND ADVOCACY • Fostering Increased understanding and utilization of intellectual property rights as a trade development tool by the governments and private sector • IP Manual for Creative Industries • Advocacy for the region’s accession to the Madrid Protocol

  17. 17 Taking Caribbean Excellence to the World Context for 10th EDF Programme support: Knowledge economy Driven by R&D – Innovation in technologies and solutions Authentic Caribbean™ Regulatory environment – registration & Licensing Infrastructure Facilities Incentives Business Services Support services Administration Human Resources Brand Value Cluster Development Industry mentoring Cross – cutting growth sectors

  18. 18 Taking Caribbean Excellence to the World OUR VISION To implement sustainable programmes that result in the increased success of export ready enterprises in the Creative Industries sector of the region, consistently attracting high levels of investment and supported by relevant human capacity & skills.

  19. 19 Taking Caribbean Excellence to the World SUMMARY: We need to move the Creative Industries from just cultural expressions to economic ventures which uses the creative talent of our people to build wealth. To do this we need to know and understand market demands, embrace innovation and technologies and be bold enough to embrace the change!

  20. From Talent to Wealth…

  21. Kayanne Anderson Creative Industries Caribbean Export Hastings Main Road Christ Church, Barbados 1 246 436 0578 1 246 266 4880 BB: 26E21FCF kanderson@carib-export.com; www.carib-export.com; www.designcaribbean.com

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