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Success in The Making Engaging Teachers through Social Networks

Success in The Making Engaging Teachers through Social Networks . Social media Strategy. Mission Objectives. Increase the number of teachers visiting www.successinthemaking.co.uk Making the user experience of visitors to Success in the Making as enjoyable and productive as possible

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Success in The Making Engaging Teachers through Social Networks

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  1. Success in The MakingEngaging Teachers through Social Networks

  2. Social media Strategy Mission Objectives • Increase the number of teachers visiting www.successinthemaking.co.uk • Making the user experience of visitors to Success in the Making as enjoyable and productive as possible • Increase the number of followers of @hackneysuccess • Building the number of YouTube viewers and subscribers • Creating and attracting visitors to a Success in the Making Facebook page

  3. Proposed Social media Strategy Enhance User-Experience • Create Community Rooms : “Share Your Experience” / “Advices and Tips” / FAQ • Add links to Facebook Page and Group Build Fans and Community – creating seeding content (focus on discussions) – integrate with website/twitter/youtube Build twitter followers community. “Follow to get followed strategy. Identification of influencers/teachers networks. Creation of seeding/compelling content. Integrate with other Social media assets Build a Hootsuite Deck to manage multiple platforms updates / tailored communication (via lists) and networks (teachers , press) identification

  4. Proposed Social media Strategy Raise Awareness and Monitor Activity • Use Google Adwords – Sponsored links • Run precisely tailored ads for Job offers • Grow an integrated Community on owned networks (Twitter/Facebook/Youtube) to : • Drive traffic to successinthemaking.com • Get retweets and blog mentions, hopefully mass-media coverage • Use Netvibes to monitor : • Alerts / news • Specific Keywords • Blog mentions • Monthly Carve Consulting’s Report for Success Measurement using : • Google Analytics • Radian 6 • Tweetreach • Facebook Insights

  5. Customizable Netvibes Deck

  6. Building an Integrated Social Media Network • Open graph • Embedded Feed • Video Access • Social Media Links 2 • Group/Page updates • Job Updates • Updates • Events/news updates • Embedded Feed • Embedded Videos • Events • Social Media links

  7. Creating awareness and traffic

  8. The Process We create and co-create content, socialising it and seeding it onto owned and shared networks This builds engaged communities driving traffic “home”. Activity supported via targeted marketing Jobs Campaigns Hackney news Events TLT News Videos Blogs Podcasts ...and more

  9. MySMARTSpaces for SMART

  10. Building Engaging Facebook Pages

  11. Google & Facebook Promotion

  12. We propose a 3 month pilot programme to demonstrate effectiveness and ROI

  13. Costs • Set-up • Strategy design • Facebook Page creation • Updates to SuccessintheMaking • OpenGraph integration: • 3 x days @ £750 - £2250

  14. Costs • Content and Communities: • creation and co-creation of content • seeding to owned and shared networks • Building communities on core platforms • 1 x hour per day (3 x days / month ) : £2250 • Reporting, Training; Management of promotion spend • 1 x day / month ) : £750

  15. Reporting

  16. Costs • Google & Facebook Promotion • Minimum 2000£/month • Suggested Maximum 5000£/month • would equate to 5000 to 15000 engagement/visitors a month.

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