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Scenario template. PART 1: INTRODUCTION. Your organisation Starting point of your project The target group What do you want to achieve?. SCENARIO 1. Background Describe here the type of need or situation that leads, either directly or indirectly, to the use of your service.
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PART 1: INTRODUCTION • Your organisation • Starting point of your project • The target group • What do you want to achieve? SERVICE DESIGN TOOLKIT | SCENARIO TEMPLATE
SCENARIO 1 Background Describe here the type of need or situation that leads, either directly or indirectly, to the use of your service. Purpose and motivation Describe here the specific purpose to use your service. Name, age Profession SERVICE DESIGN TOOLKIT | SCENARIO TEMPLATE
What the user thinks What the user says SERVICE DESIGN TOOLKIT | SCENARIO TEMPLATE
PART 2: OVERVIEW OF ELEMENTS FROM SCENARIO 1 • Existing touchpoints • Touchpoint 1: description • Touchpoint 2: description • … • Touchpoints to be created • Touchpoint : description • … SERVICE DESIGN TOOLKIT | SCENARIO TEMPLATE