Chapter 22 The New Century

1. By: Bryan Gagliardi, Zach Taylor, Olivia Funk, Jordyn Jacques, Nick Mosomillo Chapter 22 The New Century

2. Advertising • Came about before and after the war. • Propaganda was a huge part of the advertising world. • In 1920s “The Man Nobody Knows” came out. • Would have never had the impact it did if cars and communication weren’t so popular. • Magazines were also a part of advertising. • Things such as Readers Digest and Saturday Evening Post.

3. Consumerism • United States was a creation of mass consumer. • Men and women could afford not nearly the means of subsistence. • Middle class families were well off. • 30 million cars on American roads. • Many families left the city because of hard times. • Cars transformed vacationing. • Travel was only for the wealthy in the past and now working class can use them.

4. Movies and Broadcasting • The addition of sound to motion pictures crated nationwide excitement. • The film industry introduced standards to their films. • Will Hays lead the Motion Picture association. • Radio was the most popular communications. • KDKA was the first radio station. • Radio became much less centralized. • Radio programming was more diverse than film.

5. Modernist Religion • Theological modernists taught their followers to abandon some of the traditional tenets of evangelical Christianity and to accept a faith that would help individuals to live more fulfilling lives in the present world. • Harry Emerson Fosdick was the most influential spokesman. • Many other middle class Americans were gradually devaluing religion altogether and getting rid of it in their lives.

6. The Decline of the Self Made Man • Men felt that they lost there masculinity due to the new rules. • Men joined fraternities and began with athletics. • Thomas Edison, Henry Ford, and Charles Lindbergh were some American hero's looked up to.

7. The Disenchanted • 1920’s society became isolated. • Many went on searches for personal fulfilling things. • This was known as the lost generation. • Many writers began to lash out against many aspects of society and scrutinized it in many readings.

8. The Harlem Renaissance • The new generation of black artists and intellectuals created many new cultures and ways to live. • Most of the spirit was captured by the poet Langston Hughes.

9. Professional Women • 1920’s, college educated women were no longer pioneers • Women were making their presence felt in professional areas. • Some middle class women now combined marriage and careers. • Most middle class married women did not work outside the home.

10. Changing ideas of motherhood • Mother hood was less emotionally fulfilling less connected to their instinctive lives more dependent on people and institutions outside the family. • Many attempted to compensate by devoting new attention to their rules as wives developed “companionate marriage.”

11. The “flapper” • They could smoke and drink and wear seductive clothing and be rebellious. • The flapper lifestyle had a particular impact on middle class and working class single women.