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RadioACTIV Unique Selling PROPOSITION

RadioACTIV Unique Selling PROPOSITION. Alexis Pressas Kevin Mackey Ryan Rusca Sophie Puig Steven Rios. Agenda. Dissatisfied Our Product The Chasm Positioning Segmentation USP Value Proposition On The Rise Competition Comparisons Questions. Dissatisfied?.

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RadioACTIV Unique Selling PROPOSITION

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  1. RadioACTIVUnique Selling PROPOSITION Alexis Pressas Kevin Mackey Ryan Rusca Sophie Puig Steven Rios

  2. Agenda • Dissatisfied • Our Product • The Chasm • Positioning • Segmentation • USP • Value Proposition • On The Rise • Competition • Comparisons • Questions

  3. Dissatisfied? • Commuters on business calls • Working class • Sports fans • Conflicting programs • Avid talk show listeners • Conflicting schedule • Music listeners

  4. Our Product • RadioActiv • Pause, play, record, rewind • Personal playlists • Software, hardware, smartphone for app on the go • Diverse channels to fit needs of Americans • Low fee-commercial free

  5. “The Chasm”

  6. On the Rise

  7. Positioning • “The place the product occupies in consumer’s minds relative to competing products.” • Pause, Play, Rewind, and Record • Listen anytime, anywhere, thru synchronization to your smartphone. • Diverse radio stations-fulfilling the many needs of Americans with language and all ages.

  8. Segmentation • Young adults : 18-24, car and public transportation, link between teenage and radio, sport, music. • Commuters : 24-40, countryside and away from work, huge presence of radio in lifestyle, talk show, music, sport • Ethnics groups and expatriate : “Homesick listening”

  9. USP • Rewind, pause, and record your favorite radio shows and songs. • 1st program to utilize this feature • Add the 25th hour to your day • Build personal playlists to take on the go.

  10. Value Proposition • “Pause the moment, play your world, record your life” • Same price range as our competition • Offers more features

  11. Competition • Sirius XM • Pandora • Tune-in radio • AM/FM radio • iTunes Radio • GM Pause Radio • Spotify

  12. Comparisons RadioActiv Sirius (((XM))) Sports mostly online 40’s -90’s Local News/Traffic updates $199.99/year $18.99/month • Learn a language • Online book • Non Christian • $209.99/year • $19.99/month

  13. What we learned/ Questions?

  14. References • Ramsey, J. (2010, January 21). Gm expanding pause and play radio to two new vehicles. Retrieved from http://www.autoblog.com/2010/01/21/gm-expanding-pause-and-play-radio-to-two-new-vehicles/ • Moore, G. (1999). Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge. New York: HarperPerennial. • Markley, S. (2010, January 27). Pause-and-play radio included in more gm vehicles. Retrieved from http://blogs.cars.com/kickingtires/2010/01/pauseandplay-radio-included-in-more-gm-vehicles.html

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